In this lively discussion, Pietro and Gustav dissect the surprising triumph of Battlefield 6, which pushed past $80 million in revenue despite being a premium AAA title—a genre many believe is dying. They explore how the game's smart price targeting, audience understanding, and innovative marketing strategies buck conventional industry trends. Discover how the difference in market approach, from free-to-play models to premium experiences, influences success in today’s volatile market.You'll break down the key topics:- The resurgence of premium AAA games like Battlefield 6 amid a sea of free-to-play titles- The shifting consumer expectations and how pricing strategies impact sales and engagement- Why genre isn't dead—it's evolving, and creating a diverse game portfolio is more critical than ever- The role of targeted marketing, social media engagement, and understanding your audience's price sensitivity- How new models, like live service withdrawals and social gaming, are shaping industry dynamics in 2025