Welcome to Sippin and Selling with Joey Chanel 🍷 — where business meets beverage innovation.In this episode, Joey sits down with Marian Leitner-Waldman, co-founder of Archer Roose Wines, to break down how she built one of the fastest-growing canned wine brands in the world.From starting with zero industry experience to disrupting the wine space with a premium “perfect pour” concept, Marion shares the real story behind Archer Roose — including the science, strategy, and setbacks that shaped the brand.We dive into: • The rise of canned wine and how Archer Roose perfected it • The chemistry behind shelf life (and avoiding major product failures) • Building a brand from scratch, and surviving early mistakes • Scaling from NYC streets to all 50 states • Landing major partnerships with JetBlue, Target, and more ✈️ • How Elizabeth Banks became an investor and partner • The power of on-premise strategy and consumer behaviorPlus — real talk on entrepreneurship, resilience, and what it takes to disrupt a traditional industry.If you’re into startups, branding, wine, or just love a great business story — this episode is for you.👉 Like, comment & subscribe for more conversations at the intersection of business and lifestyle👉 Have you tried canned wine? Drop your thoughts below#SippinAndSelling #ArcherRoose #CannedWine #winebusiness #entrepreneurship #startupstory #ElizabethBanks #winelovers #businesspodcast