Placing a dollar value on a company’s brand is nearly impossible. But when preparing your business for sale – or for buyers looking to make acquisitions –brand becomes a valuable asset. Putting effort and time into developing your organizations’ brand can be a strategic play in getting the most out of the sale.

Managing Director of Keystone Capital Markets, Allan Siposs, has over 25 years of experience advising business owners on financing, business valuation, and preparing and selling businesses. In this episode of Expert Opinion, he discusses each of these topics, and how brand plays a significant role.