As e-commerce SEO heads towards 2026, the rules are changing fast. In this episode of SEO for Ecommerce, we’re joined by Nik Vujic from Get Stuff Digital. In this episode, we unpack how AI, shifting search behaviour and evolving customer journeys are reshaping how brands need to think about visibility and growth.

We get into why traditional keyword-first thinking is no longer enough, how AI is influencing discovery across search and beyond, and why understanding customer touch points has become one of the most important skills in modern SEO. From structured data and multimedia content to building funnels that actually convert, this conversation focuses on what genuinely moves the needle for e-commerce brands.

We also dig into the balance between short-term SEO wins and long-term strategy, how to build a future-proof SEO roadmap, and what team structure looks like when SEO becomes an omni-channel growth function rather than a standalone tactic.

If you’re responsible for SEO, digital growth or e-commerce strategy, this episode offers practical insight into where SEO is heading and how to stay competitive in an AI-first search landscape.

Topics covered include: