SEO for Ecommerce Podcast

In this episode of the SEO for Ecommerce Podcast, host Glen Chamisa speaks with Michael Witbooi from Blink SEO about building an effective eCommerce taxonomy that can scale alongside your product catalogue.

They discuss how online stores can create logical category structures around customer behaviour, improve internal linking and breadcrumbs, and use faceted navigation without causing index bloat or keyword cannibalisation.

The conversation also covers:

Michael also explains why strong foundations should come before content, links and emerging AI tactics.

In this episode of the SEO for Ecommerce Podcast, Glen Chamisa is joined by Aashish Khakhar from HealthSpark PR to discuss how ecommerce businesses can improve their internal site search and make it easier for customers to find the products they’re looking for.

We discuss the limitations of default WooCommerce search, how Elasticsearch-style search can provide a better customer experience, and why stores should consider SKUs, synonyms, misspellings and the different ways customers describe products.

Aashish also shares how internal search data can uncover gaps in your product catalogue, identify new sales opportunities and provide useful insights that can feed into your wider SEO strategy.

We also look at the future of ecommerce search, including how AI and conversational search could change the way customers discover and purchase products online.

In our latest episode of the SEO for Ecommerce Podcast, Glen sits down with Christine Corbin from Thread & Co to discuss how the search landscape is evolving and what that means for ecommerce brands.

Search is no longer just about Google rankings. Today, shoppers discover products through multiple channels including social media, marketplaces, community forums, and increasingly AI-powered search experiences.

Christine shares valuable insights into how shopper behaviour is changing, what GEO (Generative Engine Optimisation) means in practice, and how brands should think about visibility in an increasingly AI-driven world.

Key topics covered in this episode include:

• How shopper search behaviour is changing

This is a valuable conversation for ecommerce brands, marketers, and SEO professionals looking to stay ahead as search continues to evolve.

In this episode of the SEO for Ecommerce Podcast, we are joined by David Vernon and Travis Robbins from Search Theory to discuss what it takes to successfully manage large-scale ecommerce SEO projects.

From prioritising SEO across thousands of products and categories to managing stakeholders, migrations, site architecture, and content at scale, we explore the processes, frameworks, and best practices that help enterprise SEO projects succeed.

Topics covered include:

• How to approach large ecommerce SEO projects

Whether you're an in-house SEO, ecommerce manager, agency professional, or business owner, this episode provides practical insights into managing SEO effectively across complex online stores.

What does good ecommerce SEO really look like in 2026?

In this episode of SEO for Ecommerce, we sit down with Leona Storet Slythe from Climb Agency to chat on what has genuinely changed in search and what is simply a rebrand of solid fundamentals.

Leona unpacks why most ecommerce brands still see the biggest gains from getting the basics right. Strong content. Clean technical foundations. Real authority.

Areas covered in this episode include:

This is a great practical conversation about building an organic strategy that drives revenue, not just rankings.

If you handle or are responsible for ecommerce growth and want clarity on where to focus in 2026, this episode with Leona is for you.

In our latest episode, we chat with Tarun Kamath, from Arcady Media on how AI is changing retention marketing for ecommerce brands.

We discuss why retention is one of the most powerful profit levers in ecommerce in 2026, why it’s significantly easier to sell to existing customers than acquire new ones, and where many brands fall short after the first purchase. We break down how AI can be used to improve segmentation, predictive modelling, and lifecycle automation while maintaining brand authenticity and customer trust.

Tarun also covers the risks of misusing AI, the importance of clean and reliable data, and why understanding customer journeys should always come before implementing automation. From checkout optimisation and churn prediction to the non-negotiables of building a modern retention stack, Tarun offers practical guidance for brands at any stage of growth.

If you’re an ecommerce brand, marketer, or founder looking to use AI to amplify your retention strategy rather than chase trends, this episode provides a clear and grounded framework to work from.

Key topics we cover:

As e-commerce SEO heads towards 2026, the rules are changing fast. In this episode of SEO for Ecommerce, we’re joined by Nik Vujic from Get Stuff Digital. In this episode, we unpack how AI, shifting search behaviour and evolving customer journeys are reshaping how brands need to think about visibility and growth.

We get into why traditional keyword-first thinking is no longer enough, how AI is influencing discovery across search and beyond, and why understanding customer touch points has become one of the most important skills in modern SEO. From structured data and multimedia content to building funnels that actually convert, this conversation focuses on what genuinely moves the needle for e-commerce brands.

We also dig into the balance between short-term SEO wins and long-term strategy, how to build a future-proof SEO roadmap, and what team structure looks like when SEO becomes an omni-channel growth function rather than a standalone tactic.

If you’re responsible for SEO, digital growth or e-commerce strategy, this episode offers practical insight into where SEO is heading and how to stay competitive in an AI-first search landscape.

Topics covered include:

In this episode, we sit down with Freddie Chatt to discuss the core foundations of ecommerce SEO and why product and category pages.

We break down how these pages drive traffic, how larger brands structure their setups, and why focusing on fundamentals will always outperform chasing the latest trends.

Key areas that we discuss include:

• What role product and category pages play in driving organic traffic.

If you want your store to grow sustainably, they need strong foundations.

And that starts with the way you build, structure and optimise our product and category pages.

As ecommerce stores grow, so do the technical challenges that come with it. In this episode, we sit down with Joe Fisher to unpack what really happens when a site outgrows its SEO foundations, and how to scale without losing visibility in the process.

We dive into how you can recognise the early warning signs of SEO strain, from crawl inefficiencies to indexing bloat, and discuss how to rethink site architecture as catalogues and filters expand. Joe also shares how to manage technical SEO at scale, balance short-term growth with long-term stability, and decide when a platform migration or headless setup truly makes sense.

Whether you’re running a fast-growing online store or managing SEO for one, this episode offers clear, practical insight into keeping performance strong while scaling up.

You will learn learn:

In this episode of SEO for Ecommerce, we’re joined by Lucia Dello, founder of Dello Insights, to explore how we can showcase the true value of SEO through data and reporting that actually resonates with decision-makers.

We discuss how we can:

Turn complex performance data into clear, actionable insights.

Connect SEO and cross-channel activity to revenue and product outcomes.

Tailor reporting to what different stakeholders really care about.

Use first-party ecommerce data to strengthen analysis and close attribution gaps.

Adapt to the changing role of reporting as AI reshapes how analysts work with data.

We also reflect on the skills that help SEOs and analysts stand out, and how we can move from simply “reporting performance” to driving business strategy.

This episode is packed with practical takeaways for anyone working in SEO, analytics, or ecommerce.