In this episode of SEO for Ecommerce, we’re joined by Lucia Dello, founder of Dello Insights, to explore how we can showcase the true value of SEO through data and reporting that actually resonates with decision-makers.

We discuss how we can:

Turn complex performance data into clear, actionable insights.

Connect SEO and cross-channel activity to revenue and product outcomes.

Tailor reporting to what different stakeholders really care about.

Use first-party ecommerce data to strengthen analysis and close attribution gaps.

Adapt to the changing role of reporting as AI reshapes how analysts work with data.

We also reflect on the skills that help SEOs and analysts stand out, and how we can move from simply “reporting performance” to driving business strategy.

This episode is packed with practical takeaways for anyone working in SEO, analytics, or ecommerce.

In this episode of the SEO for Ecommerce Podcast, we’re joined by Matt Pyke, founder of Fly High Media, to unpack how ecommerce brands in niche markets can build topical authority that drives visibility, trust, and conversions.

We chat through what “authority” really means in practice, how to develop a content and internal linking structure that reinforces expertise, and ways to target keywords in narrow or specialist markets. Matt also shares some practical tips for standing out in search results when you’re not a household name, plus how AI search is changing the rules for building authority online.

Whether you're selling to a highly specific audience or looking to future-proof your SEO strategy, this episode is packed with actionable insights to start using right away.

Building authority without relying on generic content or high-volume keywords.

Structuring your site and content plan for maximum topical depth.

Leveraging off-site signals like reviews and mentions to strengthen trust.

Adapting your authority-building strategy for AI-driven search.

In this episode, we’re joined by Connor Dowling, SEO Manager at Tank.

We discussed how AI and large language models are changing the way brands show up in search.

Some of the key areas that dived into included:

If you're rethinking your SEO approach for the AI era, this episode is packed with insights you won’t want to miss.

In this episode of SEO for eCommerce, we’re joined by Aline Rossi, SEO Manager at Hugo Boss, to explore what it really takes to scale SEO in a fast-moving ecommerce environment.

We dive into the role of SEO as a connector across departments, the impact of AI on content strategy, and why collaboration is key to building strategies that actually work.

Here’s what we cover:

Aline shares practical insights from working in global fashion ecommerce, plus honest reflections on the challenges many SEO teams are facing right now.

Whether you're a solo SEO or part of a wider team, this episode offers a clear and realistic approach to building content strategies that scale.

Product variants can make or break your ecommerce SEO.

In this episode, Nikki Halliwell joins us to unpack the complexities of product variants, from managing duplicate content to designing better mobile experiences.

We talk about the most common mistakes retailers make, how to structure variants for both search engines and users, and what tools can help as your store grows.

You’ll also hear:

Whether you're launching new products or cleaning up an existing catalogue, this episode will help you get your variant strategy on track.

LinkedIn: https://www.linkedin.com/in/nikkiroseh/ 

In this episode of the SEO for eCommerce podcast, we’re joined by digital data expert Chloe Christine to explore the importance of accurate tracking for online stores.

We unpack common misconceptions around analytics, walk through how to set up reliable tracking from the start, and highlight the most important SEO metrics to monitor. Chloe also shares insights on using tools like GA4 and Google Tag Manager effectively, along with the value of regular audits to maintain data integrity.

We also dive into

Whether you’re launching a new ecommerce site or optimising an established one, this episode will help you turn create meaningful actions that supports long-term growth through data.

How do ecommerce brands build content that ranks, converts, and stays relevant in the age of AI?

In this episode, we’re joined by Sara Kavanagh from Candidsky. We dive into what it takes to create a high-impact content strategy for online stores, one that supports SEO, drives conversions, and prepares for the evolving search landscape.

We cover:

How to audit and prioritise content across product, category, and blog pages

Mapping content to search intent without overlap or cannibalisation

What makes buying guides and comparison pages stand out

How to measure success beyond traffic and rankings

The impact of AI Overviews on mid-funnel and informational content

Whether blogs are still worth it in ecommerce

Smart ways to use AI tools for keyword research, content briefs, and SERP analysis

Building future-proof strategies that align with commercial goals

If you’re looking to build a content strategy for SEO, this episode is packed with practical insights that you can apply straight away.

In this episode, we’re joined by Naomi Francis-Parker as we look at what really makes an e-commerce product page perform. From compelling content to smart UX choices, we dive into the strategies that can turn browsers into buyers.

We discuss why product imagery matters more than ever, how reviews shape purchasing decisions, and the role of internal linking in guiding users through the journey. Naomi shares how brands can strike the right balance between SEO and brand voice, why customer feedback should never be overlooked, and how teams can work together to drive real results.

Whether you're launching a new range or refining an existing store, this conversation is packed with practical insights to help improve product page performance and boost conversions.

In this episode of the SEO for Ecommerce Podcast, we dive into the complexities of International SEO with Natalia Witczyk, founder of Mosquita Digital, exploring what it takes to succeed in multiple markets.

We discuss:

✔️ How to determine if a business is ready for international expansion

In this episode, we sit down with Michael Witbooi from SEO Sherpa to uncover the key elements of building a successful SEO strategy for e-commerce stores. We explore why understanding the customer journey is crucial and how to prioritise SEO tasks to maximise impact.

Michael shares insights on conducting thorough keyword research, striking the right balance between high-traffic and niche keywords, and integrating diverse content types to support SEO efforts. We also discuss how to minimise friction for a better user experience and why focusing on transactional keywords can drive e-commerce success.

The conversation covers essential metrics to track progress, the value of A/B testing to optimise conversions, and how to stay ahead of future trends, including the impact of AI on SEO.

Tune in to master the art of e-commerce SEO and elevate your strategy to the next level.