SEO for Ecommerce Podcast

The SEO for eCommerce Podcast explores strategies to help online stores grow through sustainable SEO, reducing reliance on paid ads.

In this episode, Flavio Amiel from Swat SEO joins the conversation. With 17 years of experience, Flavio began his career in journalism before transitioning into SEO, using his content expertise to build a successful network of travel guides. He later shifted focus to the eCommerce and SaaS industries, helping businesses strengthen their online presence.

The discussion centres on content clusters—how to organise them effectively, their impact on search rankings, and their role in building topical authority. Flavio also highlights common mistakes and shares practical advice for developing a content strategy that drives results.

Whether new to SEO or looking to refine an existing approach, listeners will gain valuable insights to improve their store’s visibility and attract the right audience.

Get in touch with Flavio:

In this episode of the SEO for Ecommerce Podcast, I sit down with Luke Carthy to dive deep into the world of canonical tags. We explore their crucial role in consolidating URLs, managing duplicate content, and improving crawl efficiency for online stores.

Luke shares expert insights from his extensive SEO experience, offering practical strategies for both startups and established e-commerce brands. Whether you're new to SEO or a seasoned professional, you'll gain valuable knowledge on common pitfalls and best practices for implementing canonical tags effectively.

We also discuss the broader impact of canonical tags on search rankings and site visibility—especially as your online store scales. Plus, we tackle advanced topics like handling product variants, pagination, and the interplay between canonical tags and hreflang for international SEO.

Whether you're optimising your current store or planning a site migration, this episode is packed with actionable insights.

Hreflang tags are essential for ensuring the right content reaches the right audience.

In this episode of SEO for Ecommerce Podcast, Andrew Cock-Starkey breaks down the role of hreflang tags in global SEO, common implementation mistakes, and best practices for maximising their impact.

We discuss how hreflang tags improve user experience, prevent duplicate content issues, and influence search rankings. Andrew also shares expert insights on auditing and validating hreflang tags, managing multilingual SEO strategies, and avoiding conflicts with canonical tags. Tune in for practical tips to enhance your international SEO strategy and boost your store’s visibility across global markets.

Get in touch with Andrew:

In this episode of the SEO for Ecommerce Podcast, I sit down with Sammy Thuillier to explore how to make the most of seasonal product pages in your e-commerce SEO strategy. We dive into why these pages are so important for driving high-intent traffic during key shopping periods and how you can plan, optimize, and maintain them effectively.

Sammy and I discuss the differences between evergreen and seasonal pages, common mistakes store owners make, and practical tips for keyword research, content creation, and internal linking. We also talk about using customer reviews to boost credibility, keeping seasonal pages relevant year-round, and leveraging data to refine your approach for future campaigns.

If you're gearing up for a busy season or looking to improve your seasonal SEO strategy, this episode is packed with actionable advice to help you succeed.

Get in Touch With Samy:

In this episode of the SEO for Ecommerce Podcast, I sit down with Jack Salmon, founder of Search Flex, as he discusses the everyday challenges eCommerce store owners face when trying to grow their organic traffic. From struggling with low visibility on search engines to figuring out how to optimize product pages, this conversation is full of practical solutions and clear advice.

Jack shares step-by-step strategies to help you:

If you’ve ever felt stuck trying to figure out SEO for your store or worried you’re wasting time on things that don’t work, this episode is for you.

In this episode of the SEO for Ecommerce Podcast, we get into the complexities of SEO migrations for online stores with seasoned SEO expert Daniel Foley Carter, founder of SEO Stack and SEO Audits IO. Whether you're planning a platform switch, redesign, or domain change, understanding how to preserve and enhance your organic traffic is crucial.

Daniel walks us through every stage of the migration process, sharing actionable strategies and insights to ensure a seamless transition. We cover key topics such as:

Daniel also shares advanced strategies like leveraging structured data, prioritising Core Web Vitals, and using post-migration data to optimise user experience and drive growth.

Whether you're preparing for a site migration or looking to refine your SEO practices post-migration, this episode is packed with practical advice to help you make informed decisions and achieve long-term success.

Tune in to learn how to navigate the complexities of ecommerce SEO migrations and keep your traffic on track!

In this episode of the SEO for Ecommerce Podcast, Peter Rota joins us to share his insights on scaling online stores with SEO. From startups to established brands, Peter discusses the strategies and tactics that work best at different stages of growth. Learn how to prioritize your SEO efforts, optimize for sustainable traffic, and adapt to evolving business needs. Whether you're just starting out or looking to expand, this episode offers valuable guidance for scaling your store.

In this episode of the SEO for Ecommerce Podcast, Tom Gandhi shares his expertise on building an effective keyword strategy and optimizing product pages to drive traffic and conversions. He discusses how to select the best keywords, structure product and category pages, and address common challenges for both new and established stores. With clear insights and practical advice, this episode offers valuable guidance for improving your ecommerce site’s search performance.

In this episode of the SEO for Ecommerce Podcast, we sit down with Vladi Kriulin to explore how e-commerce brands can use on-site content to drive traffic and boost search rankings. From crafting engaging blog posts to optimizing product and category pages, we share actionable strategies for creating content that not only attracts visitors but also drives conversions. Tune in for practical tips and insights to help you build a successful content strategy for your online store.

In this episode of the SEO for Ecommerce Podcast, we explore the transformative potential of a well-executed SEO audit and how it can elevate your online store's performance. SEO audits are more than just a checklist—they're a powerful tool for identifying hidden opportunities and fixing critical issues that may be holding your site back.

Join us as we break down the key components of an effective SEO audit, including how to uncover and resolve technical problems like broken links, slow page speeds, and crawl errors. We also dive into strategies for optimizing your product and category pages to improve visibility and engagement, making your site more appealing to both search engines and customers.

But that’s not all—this episode also covers how to use audits to uncover content gaps, build a more strategic approach to on-site content, and leverage the right tools to enhance your rankings. Whether you're launching a brand-new online store or looking to refine an established one, you’ll gain actionable tips to improve your site’s user experience, increase organic traffic, and drive more sales.

Packed with insights for ecommerce business owners, SEO professionals, and anyone looking to build a stronger digital storefront, this episode is your guide to achieving ecommerce SEO success. Don’t miss out!