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Preparing Your First-party Data with Travis
It’s no secret to any agency, programmatic or not, that major changes are afoot in the ad industry. Between GDPR and CCPA, iOS14, and the phaseout of third-party cookies across all major browsers by 2022, a lot has already begun to evolve in the digital ad ecosystem, with plenty more coming soon.
As the end of third-party cookies come near, there are things that marketers can do with their first-party data to prepare for these changes. We spoke with Travis Davis, our VP of Product, to understand how first-party data can be used in digital ad campaigns going forward and how you can prepare for these changes.
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By Choozle
5
11 ratings
It’s no secret to any agency, programmatic or not, that major changes are afoot in the ad industry. Between GDPR and CCPA, iOS14, and the phaseout of third-party cookies across all major browsers by 2022, a lot has already begun to evolve in the digital ad ecosystem, with plenty more coming soon.
As the end of third-party cookies come near, there are things that marketers can do with their first-party data to prepare for these changes. We spoke with Travis Davis, our VP of Product, to understand how first-party data can be used in digital ad campaigns going forward and how you can prepare for these changes.