It’s no secret to any agency, programmatic or not, that major changes are afoot in the ad industry. Between GDPR and CCPA, iOS14, and the phaseout of third-party cookies across all major browsers by 2022, a lot has already begun to evolve in the digital ad ecosystem, with plenty more coming soon.
As the end of third-party cookies come near, there are things that marketers can do with their first-party data to prepare for these changes. We spoke with Travis Davis, our VP of Product, to understand how first-party data can be used in digital ad campaigns going forward and how you can prepare for these changes.