Our very own paid media expert, Ben Holman, joins Jason on The Layover Live this week to talk about what’s ahead in 2021 for the world of paid media. Ben and Jason discuss how data privacy is changing this year and how the recent iOS updates can affect your paid media efforts. They also talk about the recent trends destination marketers should be taking advantage of with their paid media. Plus they discuss how to start planning for the future with your paid media based on the data we’re currently seeing.