God is the one being in the universe for whom self-exaltation is the highest virtue. If you try to exalt yourself, you’re not loving anybody. Why? Because you’re distracting them from what will make them happy — God. You won’t make them happy. You’re quite unsatisfactory. God will make them happy. If you say, “Look at me, look at me, look at me,” you distract them from what will save them, give them life, and give them joy. But if God exalts himself, he’s not distracting you, he’s loving you. “Come to me, come to me, I’m everything you’ve ever wanted, come to me, be satisfied in me, enjoy me, treasure me.” If you say that, you’re an egomaniac. If God says it, He is Love.