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Storytelling:
Micro Moments (the day to day shifts, struggles and success)
Macro Transformations (what the day to day micro moments create over months at a time ALL AT ONCE.)
From both personal and client perspectives.
Both lead to a positive change, desired result
The goal of story telling is for your dream clients to see themselves in you and your clients stories of struggle and success.
Format to follow (loosely)
- The problem, the starting point, the struggle, point a
- The where you are now, the desire, the positive, point b
- The lesson, the breakthrough, the vehicle
- The byproduct, desired result, what happened next
- Connect to offer and CTA
PLUG AND PLAY:
I (accomplishment) but not by (what you don't value hitting this accomplishment, they might be trying to do it this way, or this is what your competitors do) I did it (your way, what you do value).
→ share how doing it the way they've been doing it might work and thats how MOST people do it. but that they will go alot further alot fast doing it with your vehicle and this is the way those winning BIGGER do it.
→ by doing it with your specific vehicle, what roadblocks then can be avoided helping them get here alot faster? Or with stronger results?
→ and once these roadblocks are removed whats the byproduct? What did you specifically experience as the positive symptoms?
→ if you want (DESIRE) and you want to do it without… this is what we do inside X offer. CTA