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RT Custer turned a college golf course idea into a premium American-made watch brand, Vortic, by converting antique pocket watches into one-of-a-kind wristwatches. He survived a six-year lawsuit from the Swatch Group and went on to create Colorado Watch Company to scale his mission. In this inspiring episode, he shares the highs, the near-bankruptcy lows, and the legacy he's building through skilled trades and craftsmanship.
5
2626 ratings
RT Custer turned a college golf course idea into a premium American-made watch brand, Vortic, by converting antique pocket watches into one-of-a-kind wristwatches. He survived a six-year lawsuit from the Swatch Group and went on to create Colorado Watch Company to scale his mission. In this inspiring episode, he shares the highs, the near-bankruptcy lows, and the legacy he's building through skilled trades and craftsmanship.
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