Do you have boxes of family photos you've been meaning to organize but have never gotten around to it? Or what about the photos saved onto a backup hard drive or thumb stick? Haleh Shoa, founder of Picturli, shares how they preserve our most precious memories in ways that go far beyond simple scanning.

Drawing from her personal experience archiving her own family's photos after they fled the Iranian revolution with just three suitcases of memories, Haleh reveals how proper photo archiving preserves not just images but the crucial context that makes them meaningful. 

The conversation takes us behind the scenes of professional photo organization, from creating family timelines to properly organizing decades of memories. Haleh offers practical tips anyone can use to begin tackling their own photo collections: group similar media types, start with albums rather than loose photos, and understand that a typical shoebox holds approximately 1,000 photos while albums contain 300-500 images.

Beyond the technical aspects, we explore the entrepreneurial journey and wellness practices that sustain Haleh through the challenges of business ownership. She shares how gratitude, redefining success beyond financial metrics, and recognizing the value of personal wellness create a foundation for meaningful work. For anyone with boxes of memories waiting to be preserved or entrepreneurs seeking balance, this conversation offers both practical wisdom and inspiration to take action before it's too late.

Haleh's book recommendation: The Quinn Essentials for Women: 9 Transformational Tools to Accomplish Anything by Andrea Quinn

More about Haleh:

Haleh Shoa is the Founder and CEO of Picturli: a photo organization, curation, archiving, and design studio that helps families, individuals, and businesses transform their chaotic mess of photos into one clear and cohesive digital library. Haleh and her team meticulously organize their clients’ photo collections into a searchable, secure, and easily sharable photo archive. Haleh believes that family histories and personal memories are some of the most valuable treasures that exist and that preserving and sharing them is crucial for future generations.

www.picturli.com

https://www.instagram.com/picturli
https://www.youtube.com/@picturli
https://www.facebook.com/picturli
https://www.linkedin.com/in/halehshoa

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