On January 19, 2012, President Obama signed an executive order allowing a task force to create a national tourism strategy in the US. Michelle Grant, travel and tourism industry research manager at Euromonitor, explains the strategy that will be set forth by this bill. The task force will promote national parks, speed up the visa process, and market the US as a destination abroad. Grant discusses the positive effects that the bill has, and the steps that need to be taken for the US to promote itself as an international tourism destination.

How will the US-Israel-Iran war shape business dynamics beyond the initial shocks? Visit our insights hub at euromonitor.com for free data-driven tools and resources to help you assess risks and plan for longer-term impact.