This week on the show, Chris and Chris talk about the second P in PRESS PLAY, Prescriptions. Presenting your findings and offering the right solutions is critical. Here are the critical points about Prescriptions discussed on this week’s podcast. 

You must acknowledge that your customer is in a forced buy. 

You are not forcing them to buy from you or your company, but they are forced to buy from someone. They can’t do it themselves. This causes a lot of negative emotions – fear, anger, frustration, and anxiety. We have to be ready to deal with these emotions and present in a way to help minimize them.