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As both a journalist and the founder of Scot Media Tulsa, I see the highs and lows of public relations play out every week. Some PR pros make coverage effortless, while others create obstacles that kill a story before it ever hits the air.

In this episode of Press Play with Jeromee Scot, I share real-world examples of what worked — and what didn’t — in recent PR interactions. From honesty and flexibility to sloppy emails and unavailable sources, these lessons reveal exactly how journalists view your pitches and what separates a strong relationship from a missed opportunity.

Scot Media Tulsa is a full-service media relations and communications agency helping businesses and nonprofits amplify their stories through media strategy, video production, and digital marketing. Learn more at www.ScotMediaTulsa.com

🎧 Listen in to sharpen your media relations game.

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In this episode of Press Play with Jeromee Scot, Jeromee explores the top five ways journalists are using AI in 2025 and what that means for PR, communications, and marketing professionals. Inspired by a recent conversation with a former TV journalist now working in corporate communications, this episode unpacks how AI is changing story discovery, source finding, and newsroom workflows and how you can adapt your strategy to stay visible.

You will learn how to:

• Optimize your content for Answer Engine Optimization (AEO) so AI can surface your story ideas
• Ensure audio quality in interviews and recordings so AI transcription tools capture your message correctly
• Keep your social and professional profiles updated so journalists and AI see you as an active credible source
• Use fresh website content blogs and FAQs to make sure you are part of AI driven story brainstorming
• Maintain consistent messaging across all platforms so fact checking tools do not create confusion

Whether you are representing a nonprofit, a small business, or a corporate brand, this episode will give you the insights you need to keep your story top of mind in an AI powered newsroom.

👉 Want more resources to strengthen your media strategy? Visit www.ScotMediaTulsa.com to learn how Jeromee can help you tell your story with confidence.

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In this episode of Press Play with Jeromee Scot, Jeromee shares practical strategies for what to do if the media doesn’t cover your event. Inspired by a recent conversation at PRSA Tulsa, this episode explores why media coverage isn’t always guaranteed, why it’s rarely personal, and what you can do to keep your story moving forward.

You’ll learn how to:

• Capture and share your own photos and video clips to improve your chances of post-event coverage
• Craft a follow-up press release that includes all the essential details and quotes
• Make yourself available for timely follow-ups
• Ask for constructive feedback from journalists
• Use your owned media platforms to generate engagement and visibility

Whether you’re a seasoned PR professional or just getting started in communications, this episode will help you turn a missed opportunity into new momentum for your message.

👉 Want more resources to strengthen your media strategy? Visit www.ScotMediaTulsa.com to learn how Jeromee can help you tell your story with confidence.

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In this episode of Press Play with Jeromee Scot, we’re breaking down what makes a press release effective in 2025. 

Whether you’re a small business owner, nonprofit leader, or PR professional, you'll learn exactly what journalists are looking for when deciding whether to cover your story. Jeromee shares actionable tips on structure, timing, subject lines, quotes, and distribution strategies that actually work.

If you're tired of press releases going ignored, this episode will help you cut through the noise and get the media attention your story deserves.

For more media tips and communications resources, visit ScotMediaTulsa.com.

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My very first episode of Press Play with Jeromee Scot was all about why journalists won’t provide interview questions in advance and it quickly became my most-downloaded episode. Since so many people found it valuable, I’m revisiting the topic with a deeper dive and 10 more reasons why journalists stick to this rule.

In this episode, I’ll break down:
✅ Why interviews need to feel authentic, not scripted
✅ How pre-approved questions can lead to over-rehearsed or misleading answers
✅ Why news is constantly evolving, and so are the questions
✅ How giving questions in advance can create an unfair playing field
✅ Why journalists themselves don't know the questions in advance
… and much more!

If you’ve ever wondered why reporters push back when you ask for questions in advance, this episode will give you a behind-the-scenes look at how media interviews really work and why it's all about the journalistic process and making sure you look and sound your best.

Discover More from Scot Media Tulsa

Looking to elevate your media and communications game? Visit www.ScotMediaTulsa.com for expert services, resources, and insights tailored for businesses, nonprofits, and PR professionals.

Explore our Digital Bookstore for eBooks and guides packed with actionable strategies on media relations, event planning, and marketing. From crafting the perfect press release to mastering social media, we’ve got tools to help you succeed. Start browsing today and take your skills to the next level!

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Ever wondered what really grinds a journalist’s gears when working with PR professionals? In this episode of Press Play with Jeromee Scot, I’m breaking down the top 10 mistakes PR pros make that can ruin their chances of getting media coverage. From only sending press releases as attachments (stop doing that!) to failing to meet TV deadlines, I’ll share real-world insights from the newsroom on what not to do if you want to keep journalists on your side.

If you’re in PR, consider this your cheat sheet for better media relationships. If you’re a journalist, you’ll probably be nodding along the whole time. Tune in now!

🎧 Listen now on Apple Podcasts, Spotify, or wherever you get your podcasts. You can also watch this episode on the Scot Media Tulsa YouTube page!

Discover More from Scot Media Tulsa

Looking to elevate your media and communications game? Visit www.ScotMediaTulsa.com for expert services, resources, and insights tailored for businesses, nonprofits, and PR professionals.

Explore our Digital Bookstore for eBooks and guides packed with actionable strategies on media relations, event planning, and marketing. From crafting the perfect press release to mastering social media, we’ve got tools to help you succeed. Start browsing today and take your skills to the next level!

Send us a text

In this episode of Press Play with Jeromee Scot, I’m sharing 5 essential tips for media relations and PR professionals on how to send video and photo assets that newsrooms will actually use. If you want your story to get picked up by local TV stations, the way you shoot and submit your visuals matters.

Learn why it's crucial to shoot horizontal video, keep the camera steady, and provide good lighting to ensure high-quality visuals. I also explain how to record concise soundbites, capture a variety of shots, and submit your media files as links instead of attachments to avoid getting ignored by journalists. These practical tips will help you increase your chances of securing valuable earned media coverage.

Whether you're working with small businesses, nonprofits, or corporate clients, this episode will give you the insights you need to create newsroom-friendly content.

Discover More from Scot Media Tulsa

Looking to elevate your media and communications game? Visit www.ScotMediaTulsa.com for expert services, resources, and insights tailored for businesses, nonprofits, and PR professionals.

Explore our Digital Bookstore for eBooks and guides packed with actionable strategies on media relations, event planning, and marketing. From crafting the perfect press release to mastering social media, we’ve got tools to help you succeed. Start browsing today and take your skills to the next level!

Send us a text

In this episode of Press Play with Jeromee Scot, I sit down with former TV news anchor and journalist Meagan Farley to explore why former journalists bring invaluable skills to the corporate world. If you’ve ever wondered how a journalist’s experience can translate into success in business, marketing, public relations, or communications, Meagan has the answers.

From mastering crisis communications to crafting compelling stories and thriving under tight deadlines, Meagan breaks down the top reasons why former journalists are uniquely equipped to lead, problem-solve, and elevate team performance. We also discuss how their expertise in research, storytelling, and audience engagement can transform your organization’s internal and external communication strategies.

Whether you’re a business leader, recruiter, or someone thinking about hiring a former journalist, this episode is packed with actionable insights and real-world examples.

🎙️ Don’t miss this valuable conversation!

Topics Covered:

• What makes former journalists exceptional hires

• Transferable skills like storytelling, crisis management, and adaptability

• Real-world examples of journalists thriving outside the newsroom

• Tips for companies looking to strengthen their teams with former journalists

Discover More from Scot Media Tulsa

Looking to elevate your media and communications game? Visit www.ScotMediaTulsa.com for expert services, resources, and insights tailored for businesses, nonprofits, and PR professionals.

Explore our Digital Bookstore for eBooks and guides packed with actionable strategies on media relations, event planning, and marketing. From crafting the perfect press release to mastering social media, we’ve got tools to help you succeed. Start browsing today and take your skills to the next level!

Send us a text

Have you ever agreed to do a morning show interview and found yourself caught off guard by how different it was from what you expected? In this episode of Press Play with Jeromee Scot, we’re breaking down the top five things that surprise people the most about appearing on a live morning show.

From the early call times to how quickly the interviews go by, I’ll share insights from my two decades in broadcast news to help you feel prepared and confident before your next on-air appearance. Whether you’re a small business owner, nonprofit leader, or PR pro prepping a client, this episode is packed with tips to help you avoid surprises and make the most of your time in the spotlight.

🎙️ What you’ll learn in this episode:

• Why morning show call times are earlier than you think.

• How to deliver your message effectively in under four minutes.

• What to do when you don’t get the interview questions in advance.

• How to handle the chaos of a live studio environment.

• The importance of bringing visuals or props to enhance your segment.

If you’ve ever wondered what really happens behind the scenes of a morning show, this episode is for you.

Discover More from Scot Media Tulsa

Looking to elevate your media and communications game? Visit www.ScotMediaTulsa.com for expert services, resources, and insights tailored for businesses, nonprofits, and PR professionals.

Explore our Digital Bookstore for eBooks and guides packed with actionable strategies on media relations, event planning, and marketing. From crafting the perfect press release to mastering social media, we’ve got tools to help you succeed. Start browsing today and take your skills to the next level!

Send us a text

In this episode of Press Play with Jeromee Scot, we are covering the most common mistakes PR professionals make when pitching to journalists or news stations. These well-meaning missteps can hurt your chances of getting your story noticed.

With over 20 years of experience in broadcast news, Emmy-winning journalist Jeromee Scot shares real-world examples of what works and what doesn’t when it comes to successful media pitching. You’ll learn practical strategies to avoid these mistakes, strengthen your relationships with journalists, and craft pitches that stand out.

Whether you’re a PR professional, a media relations expert, or a small business owner trying to get coverage, this episode is full of insights to take your media strategy to the next level.

🎧 Listen now to learn:

•Why mentioning competitors who covered your story can backfire

•The risks of overhyping a pitch

•How to tailor your story to match a journalist’s audience

•And more mistakes to avoid when pitching to the media

Start refining your PR skills today. Subscribe to Press Play with Jeromee Scot and tune in to this valuable episode!

Discover More from Scot Media Tulsa

Looking to elevate your media and communications game? Visit www.ScotMediaTulsa.com for expert services, resources, and insights tailored for businesses, nonprofits, and PR professionals.

Explore our Digital Bookstore for eBooks and guides packed with actionable strategies on media relations, event planning, and marketing. From crafting the perfect press release to mastering social media, we’ve got tools to help you succeed. Start browsing today and take your skills to the next level!