Are you ready for RSA 2025? Matt Kapko of CyberScoop is, and he definitely doesn't want to hear about AI, although he and I–and everyone listening to the podcast today–all know he will. In addition to AI, Matt joined us to talk about his early days singing in a punk rock band in Orange County, his time in a string of hyperlocal newspapers, and more of what he expects from RSA for our annual conference preview episode of Pressing Matters from Big Valley Marketing, the podcast that brings you conversations with the top media and influencers in B2B tech. 

I'm Dave Reddy, head of Big Valley Marketing's Media and Influencers Practice, and I'm your host. Through research and good old-fashioned relationship building, we have identified B2B tech's, top 200 media and influencers, including Matt. Here's our chat with Matt. Enjoy. Matt, thanks so much for joining us on the pod today. We're about a week out from RSA, and I know everyone's getting excited about the show. 

Fred Vogelstein wanted to be a Moscow bureau chief. He did manage to get to Berlin as a student in the months after the Berlin Wall fell in 1989, but he still hasn't been to Moscow. Instead, Fred became one of the most influential technology reporters of his generation, with stints at the Wall Street Journal, Wired, The Information, US News, and Fortune. Today he and fellow tech legend Oh Malik are the Co-Founders and Editors of Crazy Stupid Tech, the newsletter on innovation that's quickly building a big following. 

Fred joined us recently to discuss the true definition of innovation, his laments about the death of the traditional newsroom, and why he won't be covering the hot topic of tech and politics. For this episode of Pressing Matters from Big Valley Marketing, the podcast that brings you conversations with the top media influencers in B2B Tech. I'm Dave Reddy, Head of Big Valley Marketing's Media and Influencers Practice, and I'm your host. Through research and good old -fashioned relationship building, we've identified B2B Tech's top 200 media and influencers, including Fred. Here's our chat with Fred. Enjoy.

Unlike most of our previous guests, Catherine Sbeglia Nin didn't set out to be a reporter. She was a doctoral candidate in film theory. When realizing she was miserable, she figured she'd find other ways to tell stories after dipping her toes in the journalism waters. RCR Wireless, one of the magazines of record for Telco Wireless and networking, offered her a reporter job in 2019. Within three years, she was managing editor. And if you know anything about the often arcane three letter acronym filled world of Telco and wireless, you know that rising that quickly could not have been easy. 

Now, among the most influential journalists in the space, Kat joined us to discuss her Italian upbringing in Brooklyn, and life as a new working mom, as well as to preview next month's Mobile World Congress in Barcelona for this episode of Pressing Matters from Big Valley Marketing, the podcast that brings you conversations with the top media and influencers in B2B Tech. I'm Dave Reddy, head of Big Valley Marketing's Media and Influencers Practice, and I'm your host. Through research and good old fashioned relationship building, we've identified B2B tech's, top 200 media and influencers, including Kat. Here's our chat with Kat. Enjoy.

It's pretty rare these days to find anyone in tech media who has been at the same outlet for a quarter century. But Patrick Seitz has been covering the fascinating world of tech, finance, and the stock market for exactly that: 25 years at Investors' Business Daily. A Chicago-area native who cut his teeth covering courts and crime, Pat switched to covering tech in Washington DC in the early nineties, and he's never looked back. 

He joined us on the pod recently to discuss how that city has changed in 30 years, the AI chip world (one of his favorite beats), and his fascination with obscure halls of fame – the latest topic on his tech media-tainment blog for this episode of Pressing Matters from Big Valley Marketing, the podcast that brings you conversations with the top media and influencers in B2B Tech. 

I'm Dave Reddy, head of Big Valley Marketing's Media and Influencers Practice, and I'm your host. Through research and good old fashioned relationship building, we've identified B2B Tech's top 200 media and influencers, including Patrick. Here's our chat with Pat. Enjoy. 

Michael Krigsman doesn't call himself a journalist. Yes, he has produced 800 podcasts and videos in the past 11 years as the founder and host of CXOTalk, but he doesn't have a journalism degree or any editorial training, and his pieces are a mix of editorial and sponsored. That said, Michael does have an innate sense of story. He's not afraid to challenge a paying client to let him produce a video that's got a newsy feel to it as opposed to an advertising one. In fact, at a time when more and more companies are trying to figure out how to utilize paid media or even what to call it, advertising, demand gen, sponsored journalism…Krigsman has a pretty clear sense of what does and doesn't work. No surprise, perhaps, that he tells us that the videos with the most journalistic feel are the ones that perform the best.

Krigsman joined us recently to discuss his advice for brands looking to tell smart sponsored stories (not to mention good old fashioned PR), how he managed to spend nine years on the board of the Americas Cup Hall of Fame (even though he really doesn't like sailing), and AI ethics (another of his specialties) for this episode of Pressing Matters from Big Valley Marketing, the podcast that brings you conversations with top media and influencers in B2B Tech. I'm Dave Reddy, head of Big Valley Marketing's Media and Influencers Practice, and I'm your host. Through research and good old fashioned relationship building, we've identified B2B tech's, top 200 media and influencers, including Michael. Here's our chat with Michael. Enjoy. 

At the age of eight, Esther Ajao did something braver than most of us will do in our entire lives. Having spent her early years in her native Nigeria, raised by an extended family of grandparents and uncles, Esther moved across the ocean to Brooklyn to reunite with her mother, who had moved to America when Esther was just six months old. Removed from her home and a big family that helped shield her self-proclaimed introverted personality, Esther became the classic latchkey kid – reading, watching the TV news and learning while her mom worked. She was so taken by writing that she'd add on to the Babysitters Club novels she read with new stories of her own. But it was all that TV news that really intrigued her. She started a career in TV journalism at Today and various local and national jobs. And then in 2021, she shifted gears and moved to New Hampshire to join TechTarget to cover AI. If only she knew then how big a move that would turn out to be. 

Esther joined us on the pod to discuss her latchkey afternoons in Brooklyn, how the AI beat changed overnight with Open AI's Chat GPT in November 2022, and the evolution of her podcast targeting AI for this episode of Pressing Matters from Big Valley Marketing, the podcast that brings you conversations with the top media and influencers in B2B Tech. I'm Dave Reddy, head of Big Valley Marketing's Media and Influencers Practice. And I'm your host. Through research and good old-fashioned relationship building, we've identified B2B tech's top 200 media and influencers, including Esther. Here's our chat with Esther. Enjoy.

The path Michael Nuñez took to a seemingly straightforward gig – Editorial director at VentureBeat – was anything but direct. He covered the fun side of Hong Kong, the travel beat in Korea, and even wrote for an airline magazine in New York City after various tech writing gigs. He spent two years and change as head of marketing at a VC, but for coming on two years now, Michael has led VentureBeat, one of the most influential outlets in tech journalism. 

The son of an undocumented immigrant and an airline worker from the Chicago suburbs, Michael joined us to talk about the story that got him kicked off his high school newspaper, his controversial take on AI, and – here's a hint – the fact that he thinks long-form journalism is dead for this episode of Pressing Matters from Big Valley Marketing, the podcast that brings you conversations with the top media and influencers in B2B tech. Through research and good old-fashioned relationship building, we've identified B2B tech's, top 200 media and influencers, including Michael. Here's our chat with Michael. Enjoy. 

Hello everyone. We've got a very special episode for you this month as we celebrate the pod's second anniversary. Given that AI is the topic of the decade, not just in tech and journalism, but the whole wide world, we asked two of our favorite guests back to discuss where this is all going. Jennifer Strong of the Shift Podcast, who also was a Pulitzer Fellow for AI accountability. And Connie Guglielmo, the former CNET executive editor, who for nearly two years now has been its SVP of AI edit Strategy. Together they are two of the foremost authorities on AI in the tech and journalism world. We brought them together to discuss AI as a technology, AI and journalism, and a few of our favorite quotes from this past season's guests for this episode of Pressing Matters from Big Valley Marketing, the podcast that brings you conversations with the top media and influencers in B2B tech. 

I'm Dave Reddy, head of Big Valley Marketing's Media and Influencers Practice, and I'm your host. Through research and good old fashioned relationship building, we've identified B2B tech's, top 200 media and influencers, including Jennifer and Connie. Here's our special chat about AI with Jennifer and Connie. Enjoy. Jennifer, Connie, welcome back to Pressing Matters. My first two repeat guests for this very special episode about AI in journalism.

In this edition of the Pressing Matters podcast, host Dave Reddy, head of Big Valley Marketing's Media and Influencers Practice, speaks with Jennifer Strong, a seasoned podcaster who began her radio career at 12 in Tennessee. Jennifer's extensive experience includes work with NPR, The Wall Street Journal, and MIT Tech Review. Now at Shift, she produces and hosts podcasts that delve into AI and other emerging technologies, addressing their global impact and the challenges they present. In this episode, we explore her deep coverage of AI and discuss how she’s working to ensure these technologies make a positive difference in the world.

Diana Goovaerts initially got into the publishing business. But frustrated by that industry’s speed - or lack thereof - she shifted to the fast-paced world of journalism, first as a local reporter in her native North Jersey and, later, in the past decade, at WirelessWeek, GSMA and now Fierce Network, where she serves as executive editor. We’re all glad she made the change. 

An expert on all things wireless and, more recently, the important but sometimes arcane world of cloud and data center, Diana joined us to discuss AI - both as a beat and a change agent in journalism; her early days covering county board of education meetings into the wee hours of the New Jersey morning; and just how damned glad she is to finally leave near a Starbuck’s for this episode of Pressing Matters, from Big Valley Marketing, the podcast that brings you conversations with the top media and influencers in B2B Tech.  

I’m Dave Reddy, head of Big Valley Marketing’s Media + Influencers Practice and your host. Through research and good old-fashioned relationship-building, we’ve identified B2B Tech’s Top 200 media and influencers, including Diana Goovaerts. Here’s my chat with Diana. Enjoy.