This week we sit down with M.H. Lines, founder of Stack Moxie, to explore how automated testing and monitoring can prevent Martech failures.

M.H. shares insights from her experience as a marketing operations leader and explains why many revenue teams are still vulnerable to unexpected system breakdowns. We dive into the challenges that come with managing complex Martech stacks and why early detection through automated tools is essential for keeping operations running smoothly.

M.H. also reflects on her journey from marketing leadership to founding Stack Moxie, including how she navigates being a venture-backed startup without compromising on her core principles.

Thanks to Our Sponsor

Many thanks to the sponsor of this episode - Knak.

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About Today's Guest

M.H. Lines founded Stack Moxie in 2018 to bridge the gap between engineering and no-code technology for the SaaS economy. She has helped teams in marketing and technology both in-house and as a consultant at companies like Terex, Cohn & Wolfe, Microsoft, Lowes, The Tile Doctor and IBM Watson Health. MH received an undergraduate degree from The Florida State University in Finance, and her MBA from the Foster School of Business, University of Washington with a focus on Technology Management. 

https://www.linkedin.com/in/mhlines/

Key Topics

• [00:00] - [00:00] - Introduction
• [01:49] - Secrets to Gap Folding
• [03:55] - From marketing to MOPS
• [07:54] - MOPS as strategic vs. service provider
• [14:28] - Being wired as a founder
• [17:55] - Working in mega-enterprise
• [22:59] - Observability for MOPS
• [34:35] - Observability and AI
• [39:12] - Being a VC-backed founder

Thanks to Our Sponsor

Big thanks goes out UserGems for sponsoring today’s episode. 

We all know running outbound is a huge pain—you need to manage a dozen different tools and data sources and it takes ton of manual work to keep it all going.

UserGems solves that with one platform to capture signals and automate next steps with workflows and AI.

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Resource Links

• The Official Home of Stack Moxie and Revenue Observability

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