Staying busy can feel like progress — but it doesn’t always build something you can live with long term.

In this full episode of The Long View, Jeff Krug, Jon Peters, and Walter Peters go deeper into what sustainability actually looks like in craft and small business. They talk honestly about burnout, identity, financial pressure, and the emotional side of building work that has to support both a livelihood and a life.

The conversation explores how experience changes your definition of success, why “more work” isn’t always the answer, and how each generation approaches stability differently.

This isn’t a conversation about productivity.
It’s a conversation about longevity.