In this episode of The Long View, Jeff Krug, Jon Peters, and Walter Peters talk through what each of them is currently focused on — the work on the bench, the decisions behind it, and how priorities shift depending on where you are in the process.

Rather than a single topic, this conversation reflects where things stand right now: what’s getting attention, what’s being pushed aside, and how each of them is thinking about the work in front of them.

This episode also came with a technical issue, and the final portion of the conversation was lost. Rather than recreate it, we chose to leave it as it happened.

In this episode of The Long View, Jeff Krug, Jon Peters, and Walter Peters talk through what each of them is currently working on — the projects, decisions, and day-to-day realities that are shaping their work right now.

There’s no single topic this week. Just a conversation about where things stand, what’s taking priority, and how that looks across different stages of experience.

Quick note: this episode was recorded a little differently than usual due to a technical issue, but we decided to leave it as is.

This is the first part of the conversation.
The full episode continues on Patreon.

How do you make time to work on your business when there’s already more than enough work to do in it?

In this episode of The Long View, Jeff Krug, Jon Peters, and Walter Peters talk about the constant pull toward what’s immediate — the work that needs to get done and pays right away — and how that can make it difficult to focus on longer-term thinking.

In this first part of the conversation, they reflect on how this tension shows up in real work, how priorities shift over time, and why it’s not always obvious where your time should go.

This is the first part of the discussion.
The full episode continues on Patreon.

Most of the work that keeps a business running is immediate — it needs to get done, and it pays right away. The work that moves things forward is different. It’s slower, less defined, and the payoff isn’t always clear.

In this episode of The Long View, Jeff Krug, Jon Peters, and Walter Peters talk about the tension between working in the business and working on it. They discuss how easy it is to stay busy with what’s urgent, why longer-term work often gets pushed aside, and what it takes to make time for things that don’t produce immediate results.

The conversation explores how this balance shifts over time, how each generation approaches it differently, and why building something sustainable requires attention to both.

This isn’t a conversation about productivity systems.
It’s a conversation about priorities.

Pricing your work should be straightforward — but for many people in craft and trade work, it’s one of the most difficult parts of the job.

In this episode of The Long View, Jeff Krug, Jon Peters, and Walter Peters talk about why pricing isn’t just about numbers. Experience, confidence, expectations, and emotion all play a role in how people value their work.

In this first part of the conversation, they reflect on how their thinking around pricing has changed over time and why it can be so difficult to get it right.

This is the first part of the discussion.
The full episode continues on Patreon.

www.patreon.com/thelongview

In this episode of The Long View, Jeff Krug and Jon Peters reflect on their recent trip to KBIS and IBS in Orlando.

Rather than focusing on products or trends, they talk about what trade shows reveal about the state of the industry — how priorities shift, what conversations keep coming up, and how experience changes what you pay attention to when you walk the floor.

Walter wasn’t able to join this trip, but the discussion sets the stage for how different perspectives shape what each generation notices in spaces like these.

This is the first part of the conversation.
The full episode continues on Patreon.

What’s the difference between staying busy and building something that lasts?

In this episode of The Long View, Jeff Krug, Jon Peters, and Walter Peters talk about the pride — and pressure — that often comes with staying busy in craft and trade work. Full schedules and long hours can feel like success, but they don’t always lead to something sustainable.

In this first part of the conversation, they explore how definitions of “success” shift over time, how expectations change across generations, and why constant work can sometimes hide bigger problems underneath.

This is the first part of the conversation.
The full episode continues on Patreon.

www.patreon.com/thelongview

Staying busy can feel like progress — but it doesn’t always build something you can live with long term.

In this full episode of The Long View, Jeff Krug, Jon Peters, and Walter Peters go deeper into what sustainability actually looks like in craft and small business. They talk honestly about burnout, identity, financial pressure, and the emotional side of building work that has to support both a livelihood and a life.

The conversation explores how experience changes your definition of success, why “more work” isn’t always the answer, and how each generation approaches stability differently.

This isn’t a conversation about productivity.
It’s a conversation about longevity.

Making something for yourself should be the easiest kind of work — but often it’s the hardest.

In this full episode of The Long View, Jeff Krug, Jon Peters, and Walter Peters dig into why personal projects stall out. They talk honestly about perfectionism, identity, and the pressure that comes with wanting personal work to represent your best thinking and ability.

The conversation explores how experience can make starting harder instead of easier, why unfinished projects carry so much weight, and how this struggle looks different across generations. Walter shares what it’s like to learn while watching this happen — and how that perspective shapes his own approach to making.

This episode doesn’t offer neat solutions.
It offers perspective.

Why do some craftspeople last decades, while others burn out or disappear?

In this first episode of The Long View, we talk about why perspective matters — in craft, in work, and in building a life around making things.

Across three generations, we discuss expectations, pressure, and what people often get wrong about “making it.” We reflect on how the work has changed, what hasn’t, and why taking the long view matters more than ever.

This episode introduces the voices, the intent, and the tone of the show. It’s the beginning of a longer conversation.

New episodes are released every other week.

https://patreon.com/TheLongView