Pricing your work should be straightforward — but for many people in craft and trade work, it’s one of the most difficult parts of the job.

In this episode of The Long View, Jeff Krug, Jon Peters, and Walter Peters talk about why pricing isn’t just about numbers. Experience, confidence, expectations, and emotion all play a role in how people value their work.

In this first part of the conversation, they reflect on how their thinking around pricing has changed over time and why it can be so difficult to get it right.

This is the first part of the discussion.
The full episode continues on Patreon.

www.patreon.com/thelongview