It’s time for a ten-minute takedown! This week Ed is challenging Jefi to participate in the preview challenge, which involves previewing all properties that come on the market in a 15-day period. Jefi and Ed emphasize the importance of challenges as a means of staying motivated and making progress. They discuss the benefits of previewing properties and how it can lead to increased activity in the market. They also share why in-person previewing of properties is a way to gain a better understanding of the property.

QUOTES

• “You can get a feel for the property and the overall picture of it, but when you actually go out and do the preview, it's a very different experience. You're going through it and you're experiencing the property. When I'm in it I can see what a person might be interested in and I begin to connect the dots.” - Ed Billings [03:07]

• “One of the things that put me off of this challenge was the thought of having to go see 23 homes in 15 days. But then Ed explained to me that I could just start with the last three days. So, If you're going to take this challenge, start small and start within the last three days.” -Jefi Moultrie [06:19]

TIMESTAMPS

01:34 Launching a Real Estate Preview Challenge

03:44 Property Previews and Deal Flow

09:46 Pop-By Follow-Up Strategy for Generating Churn in Real Estate

11:37 Real Estate Agent Success Story: Turning Prospects into Active Buyers

RESOURCES

• The Five Dysfunctions of a Team
• The Peak Experience
• The U.S. Housing Market Has Peaked
• Why Rising Mortgage Rates Push Buyers off the Fence
• The One Thing Every Homeowner Needs To Know About a Recession

CONTACT

Messy in the Middle: messyinthemiddlepodcast.com

Ed Billings: edbillings.com

Jefi Moultrie: jefisrealestate.com