This Thursday, Shachar Meron, Partner and Creative Strategist at Bluegreen Branding, discusses various aspects of branding, including how to talk about your company without being boring or overselling, the process of rebranding, and the importance of trust and ethics in branding. He shares examples of brand redesigns and highlights the unique aspects of branding in the university setting. Shachar also addresses the impact of AI on copywriting and discusses generational differences in branding.

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