In this episode of The Huddle Breakdown Interview Alan and James sit down with Mike D’Auria, Executive Vice President of Sports Technology at Genius Sports and former Chief Commercial Officer at Second Spectrum.

Mike brings a rare blend of passion and cutting-edge data expertise, shaped by his time as a basketball standout at MIT and a decade of pioneering work in sports analytics.

We dive into how technology is transforming football (from expected goals to real-time digital twins), discuss the cultural lag in adoption, especially in Scotland, and explore how data can empower not just elite clubs but fans and grassroots sport as well.

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