Price anchoring is a negotiation strategy that psychologically puts buyers and sellers in a particular price range for what the cost of a product or service is. If the seller states their price first they have set an anchor on what the buyer will pay, if the buyer states the price they are willing to pay they seller has been psychologically boxed into how much they can receive.

In this episode, find out how I got boxed into taking a lower fee for my service and learn how to use price anchoring to your advantage.