🎯 Top Takeaway from Today's Episode

When all four Pillars of Pricing™ are in alignment, you can confidently price for the full value you create and the value your prospects want to experience.

📌 Key Points from the Episode

The Four Pillars of Pricing™

1. Profile: an in-depth representation of your target client's problems, challenges, or goals.
2. Positioning: establishing your business in the mind of your customers and clients/influencing the way that prospects think about your business.
3. Proposition: the factors that distinguish your business from your competition and help your prospects understand why they should choose you.
4. Profit Margins: the amount of money left over after all expenses and costs have been paid.

💡 Take Action
Take the "Am I Ready to Charge Five Figures?"  quiz to know what areas may be holding you back from leveling up your pricing or what areas position you perfectly for a price increase. 

🔗 Links

🎧 Listen to Episode 27: What's Required to Attract High-Value, High-Paying Clients

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