The Profit Scale

🎯 Top Takeaway from Today's Episode

Messaging helps you whisper in the ears and speak to the hearts of the people who need you most.

📌 Key Points from the Episode

1. Allow your messaging to reflect your prospect’s language.
2. The stories you share help you stand apart, and attract the right people to you.
3. Speaking your prospect’s language is not a matter of leaving parts of you behind, but rather being intentional to create a space where the people who you're trying to reach and connect with can also feel comfortable to do so.

💡 Take Action

👋🏾 Connect with Nikki on LinkedIn Here

🔗 Links

🌐 Visit Nikki’s Website here

🤝 Work with Nikki here 

👋🏽 Connect with Ruth-Joy on LinkedIn

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🎯 Top Takeaway from Today's Episode

The fear you feel when you’re doing something new is not an indication that you’re doing something wrong. It’s a signal that you are operating outside of your comfort zone. Don’t let that fear stop you, let it encourage you. 

📌 Key Points from the Episode

Here are the 5 takeaways from today's episode:

1. Lesson #1: Invest in building relationships. The quality of your relationships will determine the quantity of your opportunities. Invest in getting to know people, especially your prospects.
2. Lesson #2 : Position Yourself as a Partner. Organizations want to know they can rely on you even when things are going wrong, be committed to the outcomes. 
3. Lesson #3: Share the Stories of Transformation. Stories are a powerful tool that we can use to create connection and deepen relationships with prospects. 
4. Lesson #4: We Can Do Hard Things. We all face fears and challenges that might scare us along our B2B journey. That’s where courage comes into play — moving forward despite the fear we feel.

💡 Take Action

📋 Join the waitlist for next year's Co(i)nversations Conference

🔗 Links

🎧 Listen to Episode 39: Building Relationships with Buyers Through Thought Leadership with Tania Bhattacharyya

💌 Be a part of our growing email community: Co(i)nversations and Community

👋🏽 Connect with me on LinkedIn or Instagram!

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🎯 Top Takeaway from Today's Episode

How you show up matters. It tells people what you think about yourself, and how you want them to think about you. 

📌 Key Points from the Episode

1. Dress how you want to be addressed.
2. People like people who are authentically themselves.
3. Do the research to figure out where your possible entry point into the B2B marketplace could be.

💡 Take Action

👋🏾 Connect with Evonya Here

🔗 Links

🌐 Visit Evonya’s Website here

🤝 Work with Evonya here 

✍🏾 Apply for Systems That Scale™ 

👋🏽 Connect with Ruth-Joy on LinkedIn

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🎯 Top Takeaway from Today's Episode

The ability to conduct effective research is an underrated sales skill that gives you small business owners a significant advantage in getting a prospect’s attention over larger organizations.

📌 Key Points from the Episode

There are three critical questions to ask and answer before you hire any kind of sales support. 

1. Strategy #1: Capture their attention using personalization
2. Strategy #2: Capture their attention using competitor analysis
3. Strategy #3: Capture their attention using industry statistics

📊 Statistics You Need to Know

• 59% of web users would avoid buying from a company who made obvious spelling or grammar mistakes. (source)
• You can increase email open rates by 23.8% by adding two extra words to the email subject line. (source)

💡 Take Action

• Find one compelling industry statistics that you can incorporate into your emails and posts.

🔗 Links
🎥 Watch our Systems That Scale™ Information Session Replay

✍🏾 Apply for Systems That Scale™ 

👋🏽 Connect with me on LinkedIn!

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🎯 Top Takeaway from Today's Episode

Our approach to social media and content creation should not be one-size-fits-all. You are unique and so is your audience. It's important to show up in a way that is authentic to who you are and the community you seek to create space for. 

📌 Key Points from the Episode

Thoughts that we can keep in mind while we engage on LinkedIn and other platforms:

1. When we are on these platforms we are seeking to build community, not just promote. People want to connect with someone that they know, like and trust. 
2. Engaging in social media does not have to be a huge all-consuming task. Setting aside time in your schedule to post a thoughtful post, respond to comments, comment on and like others' posts, send a message, etc. can go a long way!
3. It's all H2H. As Tania outlined in the episode, it's important for us to remember that while we are entrepreneurs, we are still humans who are engaging with other humans.

📊 Statistics You Need to Know

• Only about 1% of LinkedIn's 260 million monthly users post weekly content. (source)

💡 Take Action

Download Tania's 14 LinkedIn Content Prmopts Reach out and connect with someone on LinkedIn. Send a message and introduce yourself!

🔗 Links

🤝Connect with Tania Bhattacharyya on LinkedIn

🌐Learn more about how you can work with Tania here

✍🏾 Join us at the Co(i)nversations Conference, Register Here

💌 Be a part of our growing email list: Co(i)nversations and Community

👋🏽 Connect with me on LinkedIn or Instagram!

🌟 Leave us a review and a 5-star rating: The Profit Scale Podcast

🎯 Top Takeaway from Today's Episode

Hiring sales support is a big step for your business and requires some preparation ahead of time. Whether you hire part-time or full-time or you delegate a part of your sales process to other team members, these questions will help you prepare for success. 

📌 Key Points from the Episode

There are three critical questions to ask and answer before you hire any kind of sales support. 

1. Critical Question #1: Do I have an Established B2B Sales Process
2. Critical Question #2: Do I Have a Documented and Refined Company Profile
3. Critical Question #3: How Will I Evaluate The ROI?

📊 Statistics You Need to Know

• It takes an average of three months for a new seller to be ready to interact with buyers, nine months for them to be competent to perform, and 15 months for them to become a top performer. (source)

💡 Take Action

• Download and complete the Sales Process Self-Assessment. 

🔗 Links

✍🏾 Join us at the Co(i)nversations Conference, Register Here

🎧 Listen to Episode 28: Price Like a Master Using the Pillars of Pricing™ Framework

👋🏽 Connect with me on LinkedIn!

🌟 Leave us a review and a 5-star rating: The Profit Scale Podcast

1. Ebonye was able to turn her skill and passion for publishing into a thriving business. There is no shortage of business opportunities or ideas - the world is your oyster!
2. There are multiple ways of doing business - find what works for you! Like Ebonye discussed in the episode, she found working with individuals difficult but working with corporations fit her better. In the same way, it's critical to understand yourself and what works best for you to ensure that your business is everything you want and need it to be.
3. The way that we think and speak about ourselves and our businesses can make all of the difference. Ebonye explained that her mindset shifted to one of confidence and telling herself that she was capable. Ebonye decided that she was capable of success and so are you! 

🔗 Links

You can find Ebonye at: www.inclusivemediasolutions.com, her LinkedIn or by sending her an email!

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1. Social media is not the only way to market your business and may not be the most effective way for you.
2. 3 ways to market your business offline are:
   1. Having conversations with your network
   2. Being featured in publications
   3. Attending live events
3. Educate the people around you on what you do and who you serve. Equip them with the knowledge to recommend you when opportunities arise.

📊 Statistics You Need to Know

• Google processes 8.5 billion searches each day as of 2023, which means it processes 99,000 searches per second. (Source)
• 86% of people ignore paid advertisements. (Source)

💡 Take Action

📝 Download this resource to help you find media opportunities for free

🔗 Links

💌 Be a part of our growing email list: Co(i)nversations and Community

👋🏽 Connect with me on LinkedIn or Instagram!

🌟 Leave us a review and a 5-star rating: The Profit Scale Podcast

1. The prospect is the one that defines value — take the time to understand what value means for them.
2. Network, network, network! B2B opportunities are created by expanding and deepening your relationships and network. Make it a priority. 
3. When reaching out to decision-makers, be clear on why you’re reaching out, and know what your ‘ask’ is.

🔗 Links

🤝 Connect with Katherine Isaac Here:

• Website: Katherine Isaac
• LinkedIn: Katherine Isaac MBA

✍🏾 Sign up for the Corporate Coins Training: How to Attract, Sell and Serve Corporate Clients training

💌 Join the newsletter: Co(i)nversations and Community

👋🏽 Connect with me on LinkedIn or Instagram!

🌟 Leave us a review and a 5-star rating: The Profit Scale Podcast

1. Prospecting is not about making the sale. It’s about working the process that will eventually lead you to one.
2. In the world of B2B, sales happen through conversations.
3. There are two steps to prospecting: 
   Step 1: Research potential clients 
   Step 2: Nurturing a relationship with them
    

🔗 Resource Links

📝 Use These ChatGPT Prompts to Generate A Prospect List

✍🏾 Sign up for the Corporate Coins Training: How to Attract, Sell and Serve Corporate Clients training

🎙️ Episode 28 - Price Like a Master Using The Pillars of Pricing™ Framework

🎙️ Episode 31 - How to Tap Into The Minds of Corporate Decision Makers

💌 Join the newsletter: Co(i)nversations and Community

👋🏽 Connect with me on LinkedIn or Instagram!

🌟 Leave us a review and a 5-star rating: The Profit Scale Podcast