Send us a text

Esra Kucukciftci is a pricing and monetization strategy consultant that founded Pricing Innovations, a boutique product consultancy. Esra is the creator of the the Pricing Canvas™ and prior to founding Pricing Innovations, she worked in technology, e-commerce, and numerous SaaS businesses,

How I Work, Episode 25 with Esra Kucukciftci (Pricing Innovations)

Esra joins Josh Becerra in episode 25 of How I Work to explain why pricing doesn’t just mean “prices.” She explains pricing vs. pricing plans and further dives into the the three components of pricing plans: structure, model, and window. Plus:

• Mistakes in testing: Focus groups, A/B tests, and Timing
• The Future of SaaS Pricing: Ecosystems and Recurring Revenue Models
• Creating models where they don't exist: Systemic Transformations & Climate Action

Want to learn more about Augurian? Listen to our core values or reach out to speak with an Augur today about your marketing strategy and digital advertising performance.

Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.

Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.