The Small But Mighty Marketing Podcast

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How important is psychological safety in driving your team’s success?

In this episode, Josh Becerra and Heather Boschke dive into why a safe environment is crucial for creativity, collaboration, and problem-solving within marketing teams.

We cover:

- The impact of psychological safety on team performance
- How fear of failure holds back innovation
- Steps to create a culture of trust and learning
- Why great marketing requires a safe space to take risks

Tune in to discover how building a supportive team culture can lead to better results and stronger relationships.

Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.

Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance. 

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What if your path to career success is also leading you to burnout?

In this episode, hosts Josh Becerra and Colleen Kranz explore building a fulfilling career without sacrificing balance.

We cover:

- How career burnout affects even the most ambitious professionals
- The impact of aligning personal and business values
- Practical steps to reinvent your career path
- How to set goals that actually matter to you

If you're ready to turn career burnout into a journey toward balance and growth, this conversation is for you.

Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.

Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance. 

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Is your agency keeping you in the dark?

Join Josh Becerra and Shinhee Son as they talk about the problems that come up when agencies aren’t open with clients. Miscommunication and lack of details can quickly ruin progress.

In this episode, we cover:

- Why transparency matters in agency-client relationships
- How not having access to your data can slow you down
- Easy ways to improve accountability and communication
- Warning signs to look for with your agency partner

Check it out to make sure your agency is on your side.

Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.

Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance. 

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Join hosts Josh Becerra and Shinhee Son as they discuss why many digital marketing agency-client relationships aren't working and how to fix them. Imagine working with an agency only to realize you're not on the same page.

We cover:

• Why agency-client relationships often fail
• Common mistakes that lead to misunderstandings
• How to improve communication and trust
• Simple steps to build stronger partnerships

🎧 Tune in to learn how to keep your data under control!
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Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.

Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance. 

Send us Fan Mail

Join hosts Josh Becerra and Shinhee Son as they discuss the real impact of broken analytics. Imagine reporting on your revenue, only to find that it all drops to zero after an update. 

We discuss:

Why analytics often fail during migrations
Common mistakes marketers make with tracking
How to get alignment on your KPIs with leadership
The steps to building a reliable source of truth

🎧 Tune in to learn how to keep your data under control!

Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.

Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance. 

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In this episode of the Small But Mighty Marketing Podcast, we chat with Laura King from Skywater Search Partners about cracking the code to solving customer problems. We'll uncover why asking the right questions is crucial and how to avoid spreading your efforts too thin. Laura shares her thoughts on the power of psychological safety, passion, and perseverance in marketing leadership. Plus, we dive into how a little risk-taking and some planned moments of dialogue can totally transform your marketing strategy.

Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.

Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance. 

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Today, we're talking about how to do things the right way and how to fully commit to your marketing strategy. Discussing topics like ICP research, marketing budgets, educating stakeholders, 

Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.

Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance. 

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In this episode, Shinhee Son and Josh Becerra explore how to achieve company alignment beyond just focusing on keywords. They delve into the dynamics of agency-client relationships, emphasizing the importance of high accountability for a successful partnership. Plus, Josh explains what he considers an "expensive order taker" and why it's something to avoid.

Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.

Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance. 

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Podcast Update - moving from "How I Work" to "Small But Mighty." Josh Becerra and Shinhee Son share insights on ways to prioritize learning over metrics and connect digital marketing to your business’s bottom line.

This episode discussion revolves around the importance of having a structured framework for marketing, highlighting strategy, process, data, and communication as key components. The hosts emphasize the value of building confidence within marketing teams by setting clear goals, maintaining good data hygiene, and fostering open communication. They advocate for learning organizations over merely KPI-driven ones, promoting a mindset focused on continual learning and adaptation. The conversation also touches on the challenges faced by small marketing teams and the benefits of a systematic approach to managing priorities and tasks.

Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.

Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance. 

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Terra emphasizes the pivotal role of communication and collaboration between marketing and sales teams, highlighting their significance in driving effective lead generation and customer engagement. Moreover, Terra's advice on selecting external vendors underscores the importance of aligning expertise, values, and organizational goals. Ultimately, the discussion provides invaluable insights for marketers striving for success in today's competitive landscape. Some key pieces of advice:
- With limited resources, efficiency is key.
- If they prefer chatting on the phone; give them a call. Tailor your communication.
- Be a good human.

Chapters:
00:00 Terra Fletcher Introduction
01:23 Terra's Career Path and Fractional CMO Work
06:34 Challenges of Executing Marketing with Limited Resources
08:25 Communicating with Leadership and Demonstrating Marketing's Value
10:37 Collaboration between Marketing and Sales
14:17 Working with External Vendors
23:24 Thought Leaders Terra Follows

#marketingleaders #marketingpodcast #marketers #marketinginterview #businessresources

Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.

Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.