Pricing is where strategy meets reality.

In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri explains how companies like Netflix, Dyson, Starbucks, and Salesforce use value-based pricing to capture the worth they create — and avoid the trap of competing on price.

Learn how to:

• Identify and quantify customer value

• Segment by willingness to pay

• Choose the right pricing model

• Communicate price with confidence

Next up: Design Thinking for Strategy — building creativity and empathy into strategic problem-solving.