In this episode of Build & Thrive Thunder Bay, we're diving into an essential topic for all small to medium local businesses: pricing for profit. Are you leaving money on the table without even realizing it? Join us as we explore actionable pricing strategies that will not only boost your profit margins but also enhance your overall business health. We’ll discuss how to evaluate your current pricing structures, identify hidden costs, and align your prices with customer value perception. With practical insights tailored specifically for entrepreneurs in Thunder Bay, you’ll learn how to adjust your pricing without alienating customers. This episode aims to equip you with the tools needed to maximize revenue while maintaining strong customer relationships. Tune in and discover how to stop underpricing your services and start thriving in a competitive market.