Welcome to the Performance Leader podcast. In this series, we talk to leading thinkers in the professional services sector about how to create high performance firms, or Performance Leaders, as we call them.

In Episode 1, I'm joined by Founder of the VeraSage Institute, Ron Baker. For 20 years, Ron has been the foremost advocate for value-based pricing in the professions. Ron is also the co-host the brilliant podcast series, The Soul of Enterprise.