Pricing Heroes

By Aaron Thomasson

Pricing Heroes: The Retail Pricing Podcast for Practitioners and Executives

Your go-to pricing podcast for transforming strategy, boosting margins, and leading with confidence.</

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FAQs about Pricing Heroes:

How many episodes does Pricing Heroes have?

The podcast currently has 23 episodes available.

Pricing Heroes episodes:

March 09, 2023 Change Management and Pricing Tactics with Stephan M. Liozu
Get in touch!
Our today's guest is Stephan M. Liozu.
Stephan M. Liozu is the Founder of Value Innoruption Advisors, a consulting boutique specializing in industrial, digital, and value-based pricing. He is the author of 12 books on pricing. He has also written many articles on strategic pricing issues for the Journal of Professional Pricing. Stephan sits on the Advisory Board of the Professional Pricing Society and LeveragePoint Innovation.
Dive deeper into the details of Change Management and Pricing Tactics explained by Stephan M. Liozu.
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Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.

For more information about AI pricing solutions, visit Competera.ai.
...more
42min
February 06, 2023 The state of home retail amid rising inflation with Juan Diez Barrientos
Get in touch!
Our today’s guest is Juan Díez Barrientos - Pricing manager at one of the biggest Nordic home and furniture retailers based in Stockholm (one of the biggest home retailers in Sweden, Finland, and Norway). Ex Implementation Manager Lead at IBM.

Check out the main patterns and strategies home retail is introducing amid rising inflation to keep customers sentiment high and secure margins.
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Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.

For more information about AI pricing solutions, visit Competera.ai.
...more
38min
October 11, 2022 Emergency strategies to keep profit high in the inflation-shaken environment by Dr. Markus Husemann-Kopetzky
Get in touch!
Our first guest is Dr Markus Husemann-Kopetzky - pricing advisor, researcher and educator, ex. Amazon Senior Manager for Pricing and Business Analytics, Founder of the Price Management Institute and author of the Handbook on the Psychology of Pricing and the (lovely) Pricing Nuggets.

Dr Husemann-Kopetzky has shared how some retailers win during uncertainty in the market and why an elasticity-based approach to pricing is the key to success.

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Dr Markus Husemann-Kopetzky's LinkedIn: https://www.linkedin.com/in/dr-markus-husemann-kopetzky/

Subscribe to the weekly newsletter "Pricing Nuggets" by Dr Markus Husemann-Kopetzky: https://pricingnuggets.com/

Book by Dr Markus Husemann-Kopetzky:
Handbook on the Psychology of Pricing: 100+ effects on persuasion and influence every entrepreneur, marketer and pricing manager needs to know

Check out our website https://competera.net/ and pricing solutions to supercharge your retail business.

More interviews with retail pricing experts are here.

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Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.

For more information about AI pricing solutions, visit Competera.ai.
...more
23min

FAQs about Pricing Heroes:

How many episodes does Pricing Heroes have?

The podcast currently has 23 episodes available.