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How can women-led businesses determine their pricing strategy?

Today’s episode features Shannon Tacheny, an accomplished brand strategist and owner of Feather Blue Studios. Shannon's entrepreneurial journey is truly inspiring. From photography to brand strategy and marketing and business coaching, she has continually evolved her approach to pricing and value.

Our conversation explores the pivotal moments that shaped Shannon's pricing philosophy. She reveals the liberating realization that there are no fixed limits to what clients might pay for a product or service. It all comes down to who we are targeting, what they value and what you feel is possible for your business. This episode explores pricing as a powerful tool for positioning, growth, and creating meaningful impact.

About this Episode’s Guest

Meet Shannon Tacheny, a dynamic brand and marketing strategist dedicated to empowering big-hearted female entrepreneurs. With over 15 years of entrepreneurial experience spanning multiple industries, Shannon is passionate about helping women embrace their unique gifts and personalities to attract clients authentically.

Through her expertise in crafting compelling brand stories and simplifying online marketing strategies, she guides entrepreneurs towards success without sacrificing authenticity or burning out. Based in Minnesota with her family, Shannon finds joy in fostering confidence and purpose in others while indulging in simple pleasures like chai tea, dark chocolate, and the serenity of the beach.

Come along as we explore Shannon's path, glean from her wisdom, and uncover practical advice for mastering the skill of confidently setting prices.

What to Listen out for:

• 00:00 Intro
• 00:45 Meet Shannon
• 03:59 Starting a Business: Challenges and Inspirations
• 17:12 Transition to Marketing and Brand Strategy
• 18:37 Struggles with Project Management and Pricing
• 20:45 Balancing Purpose and Profit
• 25:29 Understanding Client Value Perception
• 28:32 Celebrating Pricing Successes
• 30:30 Final Thoughts

Episode Links:

Connect with Shannon:

Instagram: https://www.instagram.com/featherbluestudios/

Facebook: https://www.facebook.com/FeatherBlueStudios/

Recommended book: "10X is Easier Than 2X"

Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

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Reach Out, Connect, or Book a Call with Janene

Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the self-assessment Pricing Scorecard (https://thepricinglady.com/pricing-self-assessment-scorecard/). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/book-a-call/)

Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confiden

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