On today’s episode, we’re joined by Dan Balcauski, Founder and Chief Pricing Officer of Product Tranquility, a consulting firm in Austin, Texas focused on helping high-volume B2B SaaS CEOs define pricing and packaging for new products.

We talk about:

• What people often get wrong about pricing
• Pricing questions you should never ask
• What to ask instead 
• The right way for companies to raise prices
• How to determine if you should publish pricing online