Topics Covered In This Episode

• Understanding Pricing Mistakes: Jeff and Mercer delve into common pricing errors, emphasizing the clarity in price display and the pitfalls of misaligned product-market fit.
• Art and Science of Pricing: Pricing incorporates both artistic intuition and analytical thinking, exemplified by measuremarketing.io's 47-hour course strategy and the value-based pricing approach.
• Differential Pricing for Varied Clients: The nuances of offering similar services at different price points based on client size and the intricacies of client negotiations.
• Small vs. Major Business Dynamics: While the majority of product offerings remain consistent, there are distinct differences when catering to small businesses versus large enterprises. This includes challenges faced and the impact potential.
• Incorporating Profit Margins: Pricing is a confluence of margin, time, and effort considerations. Jeff's personal experiences with price adjustments underscore the importance of refining pricing strategies.
• Navigating and Learning from Pricing Mistakes: Emphasizing the growth mindset, the session underscores the importance of iterative pricing adjustments and viewing mistakes as learning opportunities. Jeff concludes with actionable takeaways for listeners and a call to engage further with "Business Unfiltered".

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