Pricing Page unPacked

In this episode of Pricing Page unPacked we dive into Slack’s journey from a simple messaging app to an organizing app that can seem near ubiquitous for many industries.  Ulrik Lehrskov-Schmidt and Rob Litterst share their insights on Slack’s AI rollout, tiered features, and dynamic pricing strategies.

You’ll learn about their tiered AI features—basic summaries, advanced analytics, and enterprise-grade AI—and the surprising pricing tactics that drive user adoption while keeping margins healthy.

Pricing Page unPacked takes a real company's pricing page and breaks down the decisions behind it, the trade offs, and what it says about how the company actually wants to grow.

Hosted by Rob Litterst and Ulrik Lehrskov-Schmidt

For more information, catch us on https://www.willingnesstopay.com/

Notion has tens of millions of users. A huge chunk of them have never paid a dollar.

And that's completely intentional.

In our latest Pricing Page Unpacked episode, we dig into how Notion turned free personal users into an organic growth engine — and how that freemium model quietly spread the product across teams, departments, and entire organizations.

We also get into the harder questions:

• Is Notion AI priced correctly now that it's bundled into higher tiers?

• What does margin pressure from AI mean for SaaS pricing broadly?

• Is Notion leaving money on the table — or playing a longer game?

One of the most thoughtful pricing pages in software. Here's what's behind it.

Pricing Page unPacked takes a real company's pricing page and breaks down the decisions behind it, the trade offs, and what it says about how the company actually wants to grow.

Hosted by Rob Litterst and Ulrik Lehrskov-Schmidt

For more information, catch us on https://www.willingnesstopay.com/

In this episode of Pricing Page unPacked, we break down Figma’s pricing page and explore what its pricing strategy reveals about how the company wants to grow. We talk through Figma’s evolution from a simple design tool into a broader product suite with FigJam, Dev Mode, Slides, Sites, Make, and more. We also dig into how Figma’s seat structure works across designers, developers, and collaborators, and why that approach may be better for expansion than for new customer acquisition.

We also get into one of the biggest pricing topics in SaaS right now: AI credits. We walk through how Figma is introducing AI-based packaging, why they are not fully enforcing limits yet, and what that means for cost control, user behavior, and the future of seat-based pricing. If you care about SaaS pricing, PLG, monetization, packaging strategy, or how AI is changing software business models, this episode is packed with practical insights.

Pricing Page unPacked takes a real company's pricing page and breaks down the decisions behind it, the trade offs, and what it says about how the company actually wants to grow.

Hosted by Rob Litterst and Ulrik Lehrskov-Schmidt

For more information, catch us on https://www.willingnesstopay.com/

Stay tuned for episode 1 on April 28.

Pricing Page unPacked takes a real company's pricing page and breaks down the decisions behind it, the trade offs, and what it says about how the company actually wants to grow.

Hosted by Rob Litterst and Ulrik Lehrskov-Schmidt

For more information, catch us on https://www.willingnesstopay.com/