Blair Enns is the founder of Win Without Pitching, the sales training organisation for expert advisors and practitioners.

Author of three books, The Four Conversations: A New Model for Selling Expertise (2024), Pricing Creativity: A Guide to Profit Beyond the Billable Hour (2018) and The Win Without Pitching Manifesto (2010).

Co-host, along with David C. Baker, of the podcast 2Bobs: Conversations on the Art of Creative Entrepreneurship.

Advocate of integrity-based selling and value-based pricing, serving those who are experts first and salespeople second.

In this GYDA Talks, Rob was joined by Blair to gain his insight into how agencies must evolve, with a focus on pricing, postioning and pitching.

They discussed:

• Challenges in Agency Sales and Marketing
• Production-Oriented vs. Market-Led Mindset
• Impact of AI on Agencies
• Pricing Models in the Age of AI
• "Win Without Pitching" Relevance
• "The Four Conversations" Model
• Challenges in Adopting the New Sales Model
• Blair Enns' Future Plans
• Key Advice: Specialisation and Pricing.