The THOMcast

Pricing strategy: How to capture the full value you're providing

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Improve your margin & gain competitive advantage with your pricing strategy. Join us as we discuss pricing with Cédric Fumière, pricing expert at The House of Marketing who shares with us his expertise and some real cases of price strategies in a B2C or B2B environment.

RESOURCES 🧩

  • Get our Full Pricing Guide
  • Shorter, 6 steps to pricing strategy
  • All links, resources and info

    • FAST FORWARD ⏩

    (01:17) - Meet Cédric Fumière
    (02:30) - The science of pricing
    (04:20) - Pricing is fun!
    (06:41) - The methodologies to set up a price:
    (13:20) - Value-based pricing in B2C
    (22:30) - Value-based pricing in B2B

    RELATED EP'S 🎧

    • E10 - Value Management
    • E01 - Don’t fail your product launch

      • LET'S CONNECT 🤝

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      • Careers

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        The THOMcast is brought to you by The House of Marketing. Credits to Jean-Marc Santolin, Emilie Krick & Pablo Troussard.

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        The THOMcastBy The House of Marketing

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