Sign up to save your podcasts
Or
Share Pricing When You Don’t Trust Your Sense of Value - S01E32
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Pricing When You Don’t Trust Your Sense of Value - S01E32
Episode 32: Pricing When You Don’t Trust Your Sense of Value
Eps 32 - Pricing When You Don’t Trust Your Sense of Value
Pricing should be simple, shouldn’t it? Work out the time, add the costs, decide the margin, send the quote, float away looking financially competent. Lovely. Except for many neurodivergent business owners, pricing is rarely just maths. It gets tangled up with self-worth, rejection sensitivity, time blindness, imposter syndrome, financial instability, and the quiet horror of someone saying, “Is that your best price?”
In this episode, we unpack why pricing can feel so emotionally loaded when your internal sense of value is a bit… wobbly. We talk about undercharging, overexplaining, defensive pricing, “just jobs”, comparison spirals, and why your price is not a referendum on your worth as a human being. We also get into the very real cost of giving away time you didn’t mean to give away, especially when every “quick favour” comes with admin, context switching, recovery time, and a small existential wobble.
This is about building pricing that is grounded in reality, not panic. Tracking your time, reviewing your rates, adding buffers, practising pricing conversations, and learning to sit in the silence after you’ve said the number. Because you are not charging for approval. You are charging for skill, experience, capacity, and the life force required to do the work properly.
Please share with anyone you think this topic might resonate with. Send any questions or suggestions to or contact us here: [email protected]
Don't forget to like and subscribe or follow along on the socials, see below timeline for details.
Together we can build a healthier, happier way to work!
-------------------------------------
TIMELINE
00:00:00 - Welcome & Introduction
00:00:31 - Introducing May's Theme - Money, Worth and Neurodivergent Business Confidence
00:00:55 - Topic of the Week - Pricing When You Don’t Trust Your Sense of Value
00:01:11 - Topic introduction - Pricing is more than just maths, there's self worth, rejection
00:02:40 - Pricing Is Emotional, Not Logical - Pricing is a popularity contest
00:04:54 - Stu's views on small business pricing, service offering and market place fit
00:07:05 - Under-appreciating your own value, experience, age and soft skills matter
00:09:45 - Time-blindness and value distortion, with hyperfocus and giving away hours
00:11:41 - The value distortion of "Just Jobs" and making sure your time is valued
00:13:45 - Monotropism and hyperfocus impact on time efficiency
00:14:33 - Comparison spiral and how it distorts and reduces your sense of value
00:15:40 - The perception distortion lens, a story about being a lookalike and a lesson in pricing
00:19:50 - BUT... what happens when IMPOSTER'S SYNDROME rides in... How do beat I.S?
00:21:30 - With... the "Hair Treatment"...
00:23:00 - Shout out to Charlie Ruttle! and the antidote to Imposter's Syndrome
00:24:39 - Capacity, anxiety and defensive pricing
00:27:01 - One price doesn't fit all and capacity is variable
00:29:00 - RSD, pricing, billing, fiscal fear and over-justifying your pricing
00:32:00 - The answer... that Stu uses... FIRST THE DISCLAIMER
00:36:40 - Self confidence is required at some point as is a purpose
00:38:15 - The grateful to be paid pattern, employment, debt and financial attitudes
00:40:50 - The power of the silence after you state your price...
00:45:45 - Ideas for designing pricing with nervous system safety in mind
00:46:10 - Hannah's takeaways
00:49:30 - Stu's top tips
00:56:45 - Final words - like, share and subscribe.
00:57:55 - Next Week's content
00:59:47 - LENGTH
-------------------------------------
OUR WEBSITE & CONTACT
Resources: https://businessoddcast.com/help
Contact us: [email protected]
OUR SOCIALS
youtube.com/BusinessOddcast
facebook.com/BusinessOddcast
instagram.com/BusinessOddcast
View all episodes
By Stuart Morrison & Hannah LoganEpisode 32: Pricing When You Don’t Trust Your Sense of Value
Eps 32 - Pricing When You Don’t Trust Your Sense of Value
Pricing should be simple, shouldn’t it? Work out the time, add the costs, decide the margin, send the quote, float away looking financially competent. Lovely. Except for many neurodivergent business owners, pricing is rarely just maths. It gets tangled up with self-worth, rejection sensitivity, time blindness, imposter syndrome, financial instability, and the quiet horror of someone saying, “Is that your best price?”
In this episode, we unpack why pricing can feel so emotionally loaded when your internal sense of value is a bit… wobbly. We talk about undercharging, overexplaining, defensive pricing, “just jobs”, comparison spirals, and why your price is not a referendum on your worth as a human being. We also get into the very real cost of giving away time you didn’t mean to give away, especially when every “quick favour” comes with admin, context switching, recovery time, and a small existential wobble.
This is about building pricing that is grounded in reality, not panic. Tracking your time, reviewing your rates, adding buffers, practising pricing conversations, and learning to sit in the silence after you’ve said the number. Because you are not charging for approval. You are charging for skill, experience, capacity, and the life force required to do the work properly.
Please share with anyone you think this topic might resonate with. Send any questions or suggestions to or contact us here: [email protected]
Don't forget to like and subscribe or follow along on the socials, see below timeline for details.
Together we can build a healthier, happier way to work!
-------------------------------------
TIMELINE
00:00:00 - Welcome & Introduction
00:00:31 - Introducing May's Theme - Money, Worth and Neurodivergent Business Confidence
00:00:55 - Topic of the Week - Pricing When You Don’t Trust Your Sense of Value
00:01:11 - Topic introduction - Pricing is more than just maths, there's self worth, rejection
00:02:40 - Pricing Is Emotional, Not Logical - Pricing is a popularity contest
00:04:54 - Stu's views on small business pricing, service offering and market place fit
00:07:05 - Under-appreciating your own value, experience, age and soft skills matter
00:09:45 - Time-blindness and value distortion, with hyperfocus and giving away hours
00:11:41 - The value distortion of "Just Jobs" and making sure your time is valued
00:13:45 - Monotropism and hyperfocus impact on time efficiency
00:14:33 - Comparison spiral and how it distorts and reduces your sense of value
00:15:40 - The perception distortion lens, a story about being a lookalike and a lesson in pricing
00:19:50 - BUT... what happens when IMPOSTER'S SYNDROME rides in... How do beat I.S?
00:21:30 - With... the "Hair Treatment"...
00:23:00 - Shout out to Charlie Ruttle! and the antidote to Imposter's Syndrome
00:24:39 - Capacity, anxiety and defensive pricing
00:27:01 - One price doesn't fit all and capacity is variable
00:29:00 - RSD, pricing, billing, fiscal fear and over-justifying your pricing
00:32:00 - The answer... that Stu uses... FIRST THE DISCLAIMER
00:36:40 - Self confidence is required at some point as is a purpose
00:38:15 - The grateful to be paid pattern, employment, debt and financial attitudes
00:40:50 - The power of the silence after you state your price...
00:45:45 - Ideas for designing pricing with nervous system safety in mind
00:46:10 - Hannah's takeaways
00:49:30 - Stu's top tips
00:56:45 - Final words - like, share and subscribe.
00:57:55 - Next Week's content
00:59:47 - LENGTH
-------------------------------------
OUR WEBSITE & CONTACT
Resources: https://businessoddcast.com/help
Contact us: [email protected]
OUR SOCIALS
youtube.com/BusinessOddcast
facebook.com/BusinessOddcast
instagram.com/BusinessOddcast