Build to Enough

Pricing with Purpose

Listen Later

In this episode, Keila explores alternatives to discounting that allow you to showcase the unique value you provide as a service-based business. Discover strategies like bundling services, communicating your differentiators, and tailoring your pricing and messaging to your ideal client. Understand how to confidently command premium prices by building value-based relationships and enhancing the customer experience.

  • (00:00) - This is Build to Enough
  • (01:46) - Exploring the Long-Term Impacts of Discounting
  • (03:01) - The Hidden Costs of Discounting
  • (03:07) - Case Study: The JCPenney Pricing Strategy Mishap
  • (07:08) - Alternatives to Discounting: Adding Value
  • (09:23) - Communicating Your Value and Pricing Strategy
  • (14:53) - Building Value-Based Relationships Over Discounts
  • (16:54) - Conclusion and Resources for Effective Pricing

    • Connect with Keila!
    LinkedIn - www.linkedin.com/in/keilahilltrawick
    Website - www.krht.co

    RESOURCES:

    Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com

    Follow Little Fish Accounting at instagram.com/littlefishaccounting

    ...more
    View all episodesView all episodes
    Download on the App Store
    Build to EnoughBy Little Fish Accounting
    • 4.9
    • 4.9
    • 4.9
    • 4.9
    • 4.9

    4.9

    49 ratings

    More shows like Build to Enough

    View all
    The Amy Porterfield Show by Amy Porterfield

    The Amy Porterfield Show

    4,580 Listeners

    The Read by Loud Speakers Network

    The Read

    27,220 Listeners

    Myleik Teele's Podcast by Myleik Teele

    Myleik Teele's Podcast

    2,151 Listeners

    Brown Ambition by iHeartPodcasts

    Brown Ambition

    2,509 Listeners

    The Successful Bookkeeper Podcast by Michael Palmer

    The Successful Bookkeeper Podcast

    84 Listeners

    The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

    The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

    12,067 Listeners

    Journey To Launch by Jamila Souffrant

    Journey To Launch

    1,668 Listeners

    Woman Evolve with Sarah Jakes Roberts by Woman Evolve

    Woman Evolve with Sarah Jakes Roberts

    6,801 Listeners

    Business Strategy for CPA's by Geraldine Carter

    Business Strategy for CPA's

    44 Listeners

    She's So Lucky by She's So Lucky

    She's So Lucky

    2,583 Listeners

    Hello Seven Podcast by Rachel Rodgers

    Hello Seven Podcast

    578 Listeners

    Future Firm Accounting Podcast by Ryan Lazanis

    Future Firm Accounting Podcast

    28 Listeners

    The Ambitious Bookkeeper Podcast by Serena Shoup, CPA

    The Ambitious Bookkeeper Podcast

    59 Listeners

    Money For Couples with Ramit Sethi by Ramit Sethi

    Money For Couples with Ramit Sethi

    3,302 Listeners

    Jason On Firms Podcast by Jason Staats

    Jason On Firms Podcast

    39 Listeners