Build to Enough

Pricing with Purpose

Listen Later

In this episode, Keila explores alternatives to discounting that allow you to showcase the unique value you provide as a service-based business. Discover strategies like bundling services, communicating your differentiators, and tailoring your pricing and messaging to your ideal client. Understand how to confidently command premium prices by building value-based relationships and enhancing the customer experience.

  • (00:00) - This is Build to Enough
  • (01:46) - Exploring the Long-Term Impacts of Discounting
  • (03:01) - The Hidden Costs of Discounting
  • (03:07) - Case Study: The JCPenney Pricing Strategy Mishap
  • (07:08) - Alternatives to Discounting: Adding Value
  • (09:23) - Communicating Your Value and Pricing Strategy
  • (14:53) - Building Value-Based Relationships Over Discounts
  • (16:54) - Conclusion and Resources for Effective Pricing

    • Connect with Keila!
    LinkedIn - www.linkedin.com/in/keilahilltrawick
    Website - www.krht.co

    RESOURCES:

    Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com

    Follow Little Fish Accounting at instagram.com/littlefishaccounting

    ...more
    View all episodesView all episodes
    Download on the App Store
    Build to EnoughBy Little Fish Accounting
    • 4.9
    • 4.9
    • 4.9
    • 4.9
    • 4.9

    4.9

    49 ratings

    More shows like Build to Enough

    View all
    Planet Money by NPR

    Planet Money

    30,734 Listeners

    Ditching Hourly by Jonathan Stark

    Ditching Hourly

    54 Listeners

    Business Strategy for CPA's by Geraldine Carter

    Business Strategy for CPA's

    43 Listeners

    The Ambitious Bookkeeper Podcast by Serena Shoup, CPA

    The Ambitious Bookkeeper Podcast

    60 Listeners

    Consultants and Money by Erica Goode

    Consultants and Money

    59 Listeners