Pricing Your Home With Room To Negotiate Loses You 5%...

...and its a bitter reality for many home sellers

Sure, it's very tempting to price your home high thinking that

• you allow yourself room to negotiate
• and that you can always lower the price later

Unfortunately, its the exact wrong thing to do in this market

The National Association Of Realtors (NAR) is reporting

that homes not sold within the 1st 2 months of a listing

ultimately sell for 14% below the list price

compared to the homes that do sell in the 1st 2 months

that are selling at 9% below the listing price

the difference of 5% is a significant gap

and translates into an unnecessary loss of $$$ for sellers

its completely avoidable

savvy home sellers are now heeding the data message

and pricing their homes close to the expected sales price

some other data points in the news for consideration

the typical price reduction currently is $25,000 as reported by zillow

and a record number of homes have delisted in the last 3 months

47% of those taking their home off the market purchased it within the last 5 years

13% of those purchased it in the last 2 years or less

all this at a time when 70% of homes on the market

are taking longer than 60 days to go under contract

and there will only be more competition among sellers

as 8% more listings have hit the market in 2025 than in 2024

and that number is expected to increase in 2026

if you even thinking of selling, listen in for the news that you need to hear