In this episode, I break down a simple, profit-focused pricing formula that actually works — no more guessing or undercharging.

•Why most print shop owners get pricing wrong

•The standard margins in the print industry (and why you should never feel guilty about them)

•How to factor in your time and stop racing to the bottom

•The mindset shift that turns pricing stress into profit confidence

If you’re ready to stop panicking and start pricing like a pro