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The Print Academy
The Print Academy episodes
- How to Create a Marketing Plan for Your Print Shop That Actually WorksMost print business owners post when they remember, advertise when it’s quiet, and discount when sales dip. This episode teaches how to build a consistent marketing plan that drives steady sales all year round.10 min
- How to Build Systems So Your Print Shop Runs Without You”Learn how to set up simple, repeatable systems to keep your print shop running smoothly — even when you’re not there. Plus, hear how Essex Banners uses Bigin CRM to stay organised.11 min
- How to Use Upsells to Double the Value of Every Print OrderShow print shop owners how to introduce upsells and cross-sells naturally, so customers spend more per order while feeling like they’re getting better value.10 min
- How to Use Case Studies to Sell More PrintCase studies sell print better than price lists. In this episode, learn how to turn past jobs into simple stories that build trust, showcase results, and win more clients.10 min
- How to Sell Print Packages Instead of One-Off JobsTired of chasing one-off jobs? In this episode, discover how to create and sell print packages that boost order value, lock in clients, and simplify your sales process.11 min
- How to Stop Relying on Discounts — and Start Selling on Valueprint shop owners how to move away from competing on price, and instead sell on service, speed, trust, and value. Includes practical tips, scripts, and mindset shifts.10 min
- Why Your Print Business Needs a Signature Productwhy having one signature product (the thing you’re known for) makes marketing easier, increases sales, and helps you dominate your niche. Show how to choose and promote it, with examples from banners, workwear, and flyers.11 min
- How to Prepare for Busy Print Seasons — Without Losing Your MindBusy print season doesn’t have to mean chaos. Learn how to forecast, streamline, and keep quality high during peak times, plus hear my advice to a fellow print shop in Email Corner.15 min
- Should you offer design services — or just focus on print?Should your print business offer design services? In this episode, we explore the pros, cons, and how to do it profitably without slowing down production.11 min
- How to Turn Repeat Customers Into Loyal Print Clients for LifeTeach print shop owners how to turn one-off buyers into long-term clients using smart follow-up, excellent service, loyalty systems, and personalisation — so they buy more, stay longer, and refer others.8 min
About The Print Academy
From the publisher's feed
Your go-to audio hub for aspiring print moguls—whether you’re sketching ideas on a napkin or ready to press print on your business plan.
The Print Academy Podcast offers a wealth of knowledge and inspiration for anyone in the print business. Each episode features industry insights, success strategies, and practical advice to help you launch and grow your print business. From business registration and marketing to supplier selection and digital CRM setup, we guide you through the essentials of building your dream print business.