Show print business owners how to tap into local clients (who often become loyal, high-repeat buyers), even if they don’t have a physical retail shop. This episode will include practical, low-cost strategies that build trust and visibility locally — without relying purely on Google Ads.

Teaching print shop owners why they are the brand — and how to build trust, authority, and consistent sales by putting a face and personality behind the business. Personal branding leads to loyalty, word of mouth, and long-term growth — more than any ad ever could.

Avoid the most common mistakes print shop owners make, from underpricing to poor systems. Learn how to fix them and build a stronger, more profitable business.

In this episode, I break down a simple, profit-focused pricing formula that actually works — no more guessing or undercharging.

•Why most print shop owners get pricing wrong

•The standard margins in the print industry (and why you should never feel guilty about them)

•How to factor in your time and stop racing to the bottom

•The mindset shift that turns pricing stress into profit confidence

If you’re ready to stop panicking and start pricing like a pro

In this first episode of The Print Shop Podcast, I introduce you to what this show is all about — helping print shop owners grow smarter, faster, and more profitably.

I’ll share:

✅ Who this podcast is for

✅ What kind of episodes you can expect

✅ And 3 powerful lessons I wish I knew when I started in print — covering pricing, turnaround time, and supplier relationships

👉 Visit www.theprintacademy.co.uk for coaching options, resources, and more.