Primark has introduced Buy Now Pay Later options through Klarna and Clearpay... marking a major milestone in BNPL's journey from innovation to mass adoption. This episode, sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso, explores what this means for retailers.

Chris declares that BNPL has officially "crossed the chasm", seven years after it first emerged at Shop.org in 2018. When you can buy $4 shirts on installments, there's no turning back. Anne shares shocking data: 25% of Americans now use BNPL for groceries, up from 14% just a year ago.

For the full episode head here

#primark #buynowpaylater #klarna #clearpay #bnpl #retailpayments #paymentinnovation #retailtech #affordablefashion #retailnews