Takeaways

• Prime Day has become a significant event in the American shopper landscape, with around $14 billion in sales and a 76% increase in volume compared to the previous week.
• Amazon's advertising business is now more profitable than its merchandising business, making Prime Day an important advertising event.
• Other retailers, such as Walmart and Target, also benefited from Prime Day by offering their own deals and seeing increased visits from shoppers.
• The top-selling categories during Prime Day were apparel, consumer electronics, and household essentials.