On this week’s Better By Next Week podcast, Tim and Ollie unpack what it really means to be PRIMED — a simple framework that shows up again and again in running, work, and life 🧠🏃‍♂️

P – Plan (Planning for success)

Why winging it only works until it doesn’t. We talk about setting clear plans, adjusting on the fly, and giving yourself direction without boxing yourself in 📋

R – Risk (Taking calculated risks)

Progress never comes from playing it safe. From races to life decisions, we break down how to take smart risks without blowing yourself up 🎲

I – Intention

Training with purpose instead of autopilot. Every session, decision, and habit has a “why” — and when you’re clear on it, everything sharpens 🎯

M – Motivation

Why motivation is unreliable and what actually keeps you moving when the excitement fades. Spoiler: it’s not hype 🔁

E – Emotions

Learning to sit with discomfort, nerves, doubt, and pressure — and using them as information instead of letting them derail you 😬

D – Discipline

The quiet superpower. Showing up on the average days, sticking to the process, and trusting that consistency always wins 💪

If you’re trying to become a better runner, a better human, or just more consistent with the things you say matter — this episode will hit home 🎧🔥