For years, Prince Andrew, Duke of York received counsel that undervalued the seriousness of his association with Jeffrey Epstein and over-emphasized the potential PR fixes. After Epstein’s first conviction for soliciting prostitution of a minor, Andrew continued to appear in Epstein’s orbit, stay at his residences, and cultivate the friendship — all despite obvious red flags. Advisors seem to have encouraged him to believe that a frank, high-profile interview (notably with the BBC) could stem the reputational bleeding, rather than first expressing genuine empathy for victims or full clarity over the depth of the association. This advice centered on saying his side, explaining misunderstandings, and trying to "clear the air," but did not sufficiently prepare him for critical scrutiny, emotional testimony, and public disbelief.


When Andrew finally did submit to a televised interview, what unfolded was widely seen as catastrophic. The tone and substance of his responses came off as evasive, tone-deaf and lacking in remorse; rather than being a turning point, the interview intensified outrage and distrust. Some close to him admitted that the advisers had largely told him what he wanted to hear — that the interview would help, rather than warning how much worse things might get if not handled with full acknowledgment and contrition.


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