Part of building success is learning to create platforms. However, things change a lot in the different platforms and the biggest thing that you need to learn is to navigate the changes. Personal development expert and marketing specialist Kyle Wilson says to help navigate platform changes, you need principles and tactics. Tactics, like social media, change, but the principles don’t. The biggest mistake people sometimes make is focusing more on the tactics when it’s the principles that are bringing great value, building an audience, building relationships, connecting with the audience, and having great products and services to offer. Kyle says once you understand the value of bringing service and great products, you’ll retain the right customer and build that relationship.

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